AppyNation & Gray Cooper Media Score Big with Fluid Football Success

LONDON – September 6, 2012 – After only 3 weeks on the App Store, the free iOS sports strategy game Fluid Football has already amassed a startling number of fans.

The game has comfortably broken 400,000 downloads since launch, and thousands of new players continue to discover the game every day. Fluid Football ascended to the Number One position of the iPhone Sports Game charts in 18 countries the world over, and became the No. 1 Free App in Portugal, and the No. 2 Free App in the UK, Italy and Argentina. Fluid Football was eagerly embraced by football fans in the UK as its launch coincided with the start of the new football season - a smart move that helped catapult it into the UK charts, but it has largely been word of mouth – and hence the quality of the game – that has driven its success throughout the rest of the world.

To celebrate Fluid Football’s tremendous success, AppyNation have launched a sale within the game. Players can now purchase the Euro Cup Pack, comprising a massive 128 new levels, for just £1.49 GBP ($1.99 USD) – and again the response has been fantastic. Football is a perennial passion for both players and fans, so Fluid Football will be enhanced further and with a constant stream of high quality additions, details of which will be announced very soon. If that wasn’t enough, a version of the game for Android-powered devices will be arriving later in October.

“We couldn’t be happier with the way the fans have welcomed Fluid Football into their lives.” said Andy Payne, Citizen 001, AppyNation. “The success we’ve been seeing so far is just the start of things – we’ve got tons of exciting plans for exactly the kind of content football fans are clamouring for, and we’re confident in becoming one of the games of choice for footie fans the world over on mobile.”

Fluid Football is now available for free from the App Store on iPhone, iPad and iPod touch at

Fluid Football is listed as Fluid Soccer on the App Store in the United States and Canada.

------ Ends ---------

Follow all the latest Fluid Football news on Facebook: http :// www . facebook . com / FluidFootball and Twitter: http :// www . twitter . com / FluidFootball

Note to editors:

IMPORTANT: Fluid Football is listed as Fluid Soccer on the App Store in the United States and Canada.

Further screenshots, videos and information will be made available on appromoter.

The media pack can be downloaded from dropbox

Watch the trailer online or watch the gameplay video here.

For press enquiries, or to request a promocode, please contact:

Andrew J Smith


About Fluid Football

Developed by Chromativity in close collaboration with professional football commentators Andy Gray and Richard Keys, Fluid Football’s arrival ushers in a new type of football game that gives players unparalleled freedom to work their way through a series of challenging set piece scenarios using whatever combination of real world tactics they deem suitable in order to score and win. Designed to appeal to every football fan’s inner strategist, Fluid Football puts real-time tactical decision making right at the player’s fingertips. If you can do it on the pitch, you can do it in Fluid Football.

About Gray Cooper Media

Formed by Andy Gray and Richard Keys to use their wealth of experience to partner with leading game developers and publishers, creating a new kind of football gaming experience on mobile devices.

Twitter: @TSKeysandGray

About AppyNation

AppyNation is a revolution in games publishing that favours independence and collaboration between developers and publisher, focused on (but not limited to) delivering engaging, social experiences on Apple’s iOS and Google’s Android platforms.

Born out of an idea shared by developers Finblade, Proper Games, Niffler, Onteca, Supersonic and Chromativity, the collaboration between publisher and digital, social and independent UK developers AppyNation represents has been very positively received by the industry and has the support of NESTA, industry associations TIGA and UKIE and the UK Government.

Twitter: @AppyNation

About Chromativity

Chromativity (formerly Lightning Fish Games) is one of the world's leading motion videogame developers on Microsoft Kinect, PlayStation Move and Nintendo Wii. They have recently completed Adidas miCoach for Xbox 360 and PlayStation 3, their fifth full-price console product.

Chromativity is based in Oxfordshire, United Kingdom and also has a development studio in Pune, India. Chromativity are expanding with ground breaking titles for PC and mobile platforms, their first iOS game Fluid Football is out now!

Twitter: @Chromativity

Fluid Football is Copyright © 2012 Gray Cooper Media Ltd. and Chromativity Ltd. Developed by Chromativity Ltd. Published by AppyNation Ltd. and Gray Cooper Media.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at