Archie's Riverdale Run, a game based on the popular Archie Comics character, is ready for distribution

HYDERABAD, INDIA - September 4, 2008 - FXLabs Studios, the leading end-to-end game company in India today announced that their new PC game titled Archie's Riverdale Run, based on the famous Archie Comics character, is ready for distribution worldwide.

Archie's Riverdale Run is a racing action-adventure game that brings the world of Archie Comics to life in full 3D. Archie fans get to assume the role of Archie, Betty, Veronica, Jughead, or Reggie, exploring the town of Riverdale, and solving fun and challenging missions.

The entire world of Riverdale has been recreated in 3D for the first time, including Riverdale High and Pop Tate’s. The game draws on the timeless appeal of the Archie comics to bring world-class family entertainment to millions of Archie fans worldwide.

Speaking on the latest development, Sashi Reddi, Founder and Chairman, FXLabs said that,”Archie represents a timeless period of innocence and great family fun. We are proud to bring this world into a PC game for the first time ever.“

FXLabs Studios plans to reach out to millions of Archie fans across all regions by releasing this game worldwide in partnership with international publishers. The game brings out different personality traits of the Archie Comics characters and incorporates this in the game play.

FXLabs Studios founder and chairman, Sashi Reddi, will be at the Austin Game Developer's Conference, Texas from the 15th to the 17th September 2008. Publishers and developers who wish to partner with FXLabs Studios could reach him at sashi@fxlabs.com.

About FXLabs

FXLabs is the leading end-to-end game company in India. Founded in September 2004, FXLabs began its operations building PC based games both for the Indian market as well as the global market. In December 2007, FXLabs acquired an on-line game portal to expand its operations into the on-line casual game space. The vision of the company is to be the top developer and publisher of games for all platforms including PC, console, on-line casual, MMOG, and handheld.

The current pipeline of titles under development include Inferno, a game based on Dante's Inferno, a game based on Dhoom 2, the most valuable property in Bollywood.

FXLabs has its production studio in Hyderabad, India. To know more about fXLabs, please log onto www.fxlabs.com

For more information please contact:

Manish Mahendra

Executive– Marketing, FXLabs

Mobile: +91 98857 74242

Email: manish@fxlabs.com

The“ARCHIE” property and associated character names and likenesses TM and© Archie Comic Publications, Inc., 2007, and are used under license by FXLabs Studios Pvt. Ltd. All rights reserved. The original ARCHIE characters were conceived by John Goldwater and drawn by Bob Montana for Archie Comics.


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