Artificial Mind&Movement (A2M) Rebrands as Behaviour Interactive

MONTREAL, Quebec (Canada) - November 8, 2010

Artificial Mind&Movement (A2M), the largest independent game developer in Canada, today announced they have changed their name to Behaviour. The change is a return to the name the company was formerly known by when they were a small upstart developer of PS1 games in the 90’s. Today that company has grown to 375 talented employees in Montreal and Santiago, Chile and is a licensed developer for all of the major game consoles, handheld and online platforms.

While Behaviour has always been recognized as a premiere work-for-hire game studio, the company has renewed their focus on developing original IP on multiple platforms alongside its work-for-hire business with major publishers. With five specialized internal studios (gamer, portable, online, downloadable and family), Behaviour offers a development solution for any project.

"We are and will always strive to be the best and most trusted independent game development studio in the industry," said Rémi Racine, CEO, Behaviour. "The change in name is not only a return to our previous name but also an indicator of the evolution of the company. We have developed a strong reputation as a high-quality work-for-hire studio as well as a creator of our own original content and will continue to pursue both sides of the business. The new name reflects the renaissance of the company."

Wet 2 (multi-platform), Naughty Bear 2 (multi-platform), Doritos Crash Course (XBLA) as well as Rango (multi-platform), which was announced by EA and Paramount Digital Entertainment on November 4th ( official press release), are all currently in development at Behaviour,” added Jamie Leece, Senior Vice President of Business Development.“We have just completed Sims 3 (Wii), and are also working on several unannounced games for Xbox 360, PlayStation 3, Nintendo’s Wii and DS, Xbox Live Arcade, PlayStation Network, next generation handhelds, a Facebook game to be launched in November and a Casual MMO to be launched early next year. The studio’s platform diversification strategy has been well received by our publishing partners, allowing cross platform executions while leveraging Behaviour’s established technologies.”

Behaviour is taking appointments with business and media representatives at the Montreal International Game Summit on November 8th, 2010. For more information, please visit: www.bhvr.com and follow @behaviourgames on Twitter.

About Behaviour

Based in Montreal, Quebec, Behaviour Interactive is Canada’s largest independent game developer, employing 375 talented people in Montreal, Quebec and Santiago, Chile. Since 1992, the company has developed over 120 titles across every game platform, including its highly-stylized third person shooter WET™ and its comic mischief adventure, Naughty Bear™. Our studios work with the industry’s top publishers and licensors, including 505 Games, Activision Blizzard, Atari, Bethesda, Disney, EA, Konami, Microsoft, Nickelodeon, Paramount, Sony, THQ, and Warner.

Wet™ and Naughty Bear™ are trademarks of Behaviour Interactive Inc. All other products are trademarks of their respective owners. All rights reserved.

Michele Fortier, Director of Communications, Behaviour

(514) 843-4484 x 426

michele.fortier@bhvr.com

Joe Ziemer, TriplePoint for Behaviour

212-730-9744

joe@triplepointpr.com

Jamie Leece, Senior Vice President of Business Development, Behaviour

(905) 841-5981

Jamie.leece@bhvr.com

 


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