arvato Entertainment Europe and Fidor Payment Services GmbH conclude exclusive sales partnership agreement

25th April 2012

Munich/Guetersloh - arvato Entertainment Europe, and Fidor Payment Services GmbH have concluded an exclusive sales partnership agreement. Both companies will now sell the FidelisPay content-monetization and e-money payment system worldwide. The system was developed jointly by the companies along with Fidor Bank AG. The system is tailored specifically to the needs of merchants in the digital entertainment market, making it an ideal addition to the existing digital supply chain of arvato Entertainment Europe, which consists of shop systems, backend services, customer care solutions, archiving services and systems for delivering digital content.

Innovative concepts for monetizing content and secure, cost-effective payment schemes that can be used worldwide are becoming increasingly important, especially in the entertainment sector, where growth is outpacing the market. The market in digital goods is characterized by consistent annual sales growth rates of more than 20%. According to a study by InStat, a United States market research firm, worldwide volume will amount to more than $ 15 billion in 2014.

Game publishers and developers have responded eagerly to the ability of FidelisPay to offer credit-based “in-game wallets,” since the Fidelis wallet technology can manage both real currencies and virtual currencies for specific games. The FidelisPay wallet system can be used for quick payment for digital merchandise during a game as well as for Gamer2Gamer and P2P transactions. By combining the FidelisPay wallet technology with the services of Fidor Payment Services GmbH as a worldwide payment service provider, entertainment publishers and developers can obtain cost-efficient and legally compliant in-game wallets with powerful, real-time deposit and withdrawal abilities – and all from a single source.

Sven Deutschmann, CEO of arvato Entertainment Europe: “We’re happy to have found an innovative and regulated payment solution for our customers in digital entertainment, which we can use to further develop our position as a one-stop solution provider in the digital entertainment sector.”

Bernd Drösel, CEO of Fidor Payment Services: “With arvato Entertainment Europe, we have been able to convince one of the strongest worldwide sales partners to market our e-wallets, and we are delighted to have the chance to prove our capabilities internationally.”

Matthias Kröner, CEO Fidor Bank “Payment is a strategic business field for Fidor Bank; online games are an expression of today’s digital lifestyle. For this reason I heartily welcome the partnership between arvato Entertainment Europe and Fidor Payment Services GmbH, which will place the FidelisPay wallet payment system in the entertainment sector. I’m also delighted that Fidor Bank is, with a single stroke, at least indirectly becoming an international operation.”

More information and a video about the benefits of fidelispay can be found on:

About arvato Entertainment Europe

arvato Entertainment Europe offers its business partners in the Games, Video, Audio, Sport and TV/Broadcast industries a wide range of services and solutions. Its European presence covers six countries. More than 1,500 employees in Europe provide the highest standards of service to their customers, and have been doing so for more than 50 years. arvato Entertainment Europe is a market leader in integrated solutions across the entire value chain, from digitalization, replication and e-commerce to Fulfillment, Distribution/Supply Chain Management and Electronic Content Distribution. All these processes are supported by innovative end-to-end IT systems. arvato Entertainment Europe is part of arvato AG, a leading internationally networked provider of outsourced services.

About Fidor Payment Services

Fidor Payment Services GmbH (FPS) acts as a classic payment service provider, managing more than 40 payment methods worldwide, with risk management through a combination of payer authentication, blocking rules & filters, fraud risk scoring and other customizable risk scoring criteria and settings and supports more than 200 international bank connections.

FPS was established on 1/4/2011 as a 95% subsidiary of the Munich Fidor Bank AG and is exclusive contractual enabled to market worldwide the products of the Fidor Bank in particular the B2B products FidorPay E-Wallets and the E-Money-closed loop system.  

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