ASDA MIDNIGHT OPENINGS SET TO HAVE A MASS EFFECT

  • Gamers can pick up this year’s biggest release, Mass Effect 3 for just £37.97
  • Asda expects to sell thousands of copies in the first 24 hours
  • On shelf at midnight in selected stores
Tipped to top the gaming charts this March, Mass Effect 3, is going on sale at 00:01 tonight at Asda for just £37.97, an astonishing £12.02 below the official RRP of £49.99.

Over 200 Asda stores will be putting Mass Effect 3 on shelf at midnight on the official launch date of 9 th March, with thousands of eager fans expected to flood into stores to get their hands on this much anticipated game, despite it being the middle of the night. 

Andrew Thompson, Head of Games at Asda says: “Mass Effect 3 is set to be a huge hit with the gaming community so we want to make sure it is affordable and available to play as soon as the clock strikes twelve. We are not only stocking the game nine hours ahead of other retailers but we’ll also be selling it for the competitive price of £37.97. With stock not as widely spread for this big release, Asda really is the top destination for games enthusiasts this Friday and for future releases.”

The official worldwide release date is Friday 9 th March, 00:01 and the game will be available in over 390 Asda stores and on www.asda.com

-ends-

Further Information: Rosanna Williams                                Rosanna.Williams@Freud.com  or 0203 003 6581

Notes to Editors

About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britain’s leading retailers.  It has over 180,000 dedicated Asda colleagues serving customers from 515 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland).  It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire.  Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 98 per cent of UK homes.

About Chosen By You 

Chosen By You is an unprecedented re-launch of Asda’s entire mid-tier own brand range, consisting of over 6,923 products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations – and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.

About Asda’s Price Guarantee

With Asda’s Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury’s, Morrisons and Waitrose, otherwise we will refund the difference.  


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