LONDON, UK– April 15, 2010– Today Ubisoft® received confirmation from Guinness World Record, the global authority on record breaking, that Assassin's Creed II now holds the Gamer’s Edition Guinness World Record for being the most cover-featured video game. Assassin’s Creed II was used as a lead cover story on 127 different publications in 32 countries, between April 2009 and April 2010.
“Assassin’s Creed is one of our most well-loved brands,” said Alain Corre managing director EMEA at Ubisoft.“The worldwide interest for the brand, coupled with the energy and creativity of our press team made for a winning combination and I am proud of receiving this Guinness World Record.”
“Gaz Deaves, Editor of Guinness World Records Gamer’s Edition, said:“The evidence submitted by Ubisoft was extremely thorough, with full details of every publication that featured the game. It’s been a pleasure researching this category and we were pleasantly surprised that Assassin’s Creed II took the record– I’m sure plenty of commentators (including myself) would have predicted another well-known game winning the title instead, and this achievement is even more impressive in view of the other 2009 releases that Assassin’s Creed II was able to beat”.
In the United Kingdom, the massive press campaign for Assassin’s Creed 2 achieved 17 front covers, over 340 pages of specialist press coverage and 14 review awards from April 2009 to April 2010.
The record will be shortlisted for entry in the next edition of Guinness World Records Gamer’s Edition. For more information please visit
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 28 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of€1.058 billion for the 2008-09 fiscal year. To learn more, please visit www.ubisoftgroup.com
About Guinness World Records 2010 Gamer’s Edition
The Gamer’s Edition series, praised by critics as a‘must have for fans of gaming’ (Kotaku.com) and‘Gamer’s Edition has become an institution’ (The Independent) returns with its third instalment. The new edition promises to be the best yet, with more gaming records, reviews, trivia and features.
© 2009 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.