Association of Family Gamers Launches Website

PRESS RELEASE 15/04/2009

After much rumination, the Association of Family Gamers is proud to announce the launch of their Family Gamer website Designed by parents themselves, the site is themed around the idea of a family tree, with the slogan 'Game coverage that grows with your family'. An absence of jargon combines with its grass roots nature to create an unusual and appealing place for families to discover video games.

Whilst the site was in development, parents were asked what questions they had about the games their family played. Some just wanted shopping recommendations, so we provide new and recommended games lists. Others wanted a resource to help them understand the games their family played, which we now provide through the Rough Guides. Some just wanted to share stories about their gaming experiences, now catered for via our anecdotal reviews. Finally, some wanted more substantial commentary and mature discussion on the issues surrounding video games, so we created space for this in our regular editorials.

As these concerns shaped our site we were privileged to work closely with a range of existing online outlets. Game People's niche gaming content proved to be the best match for our needs, and with their generous syndication offer enabled us to launch ready stocked with over 600 family friendly Reviews and Guides. Combine this back catalogue with our handpicked family game reviewers and we have the basis for a thriving community of video game enthusiasts.

With the launch of the website, the association looks to build on its success in 2008. With around 500 family gamers already signed up to their newsletter to date and a strong grass roots contribution network they have plans to expand not only their online coverage but their members' Family Gamer magazine to become the first printed monthly guide to video games for families.

Notes about the Association of Family Gamers

The Association of Family Gamers aims to provide support and information to families that are looking to play video games together in healthy, entertaining, imaginative and stimulating ways. It does this through its website by providing Reviews, Guides, Editorials and Recommendation Lists for all new games. It also provides a printed Family Gamer magazine for its members that contain the season's gaming highlights.

The association consists of local grass roots families with an interest in video games. Grandparents, Parents, Teenagers, Juniors and Infants all bring their own angle on video games. Local meet-ups and play-sessions are complimented by the website and magazine where members both share and discuss their experiences without jargon or assumed prior knowledge.

Membership costs GBP25 annually, for which members receive a daily email of new reviews, guides and editorials as well as a regular printed Family Gamer magazine detailing the season's best games. Members can also contribute their reviews for publication and enter family gaming contests. For more information please contact our Membership secretary via making the mail FAO Membership.

Notes for Publishers and Public Relations

Family Gamer aims to cover all new game releases, both those aimed at the casual market as well as more mature titles. Our readers’ value advice on the full range of games and as such we aim to be comprehensive.

We have handpicked a group of reviewers ready to cover games for you. Their reviews focused on the game experience itself and how well it fits people of particular gaming experience. Rather than dismissing particular experiences as too young, old, violent or sexual, they aim to inform readers who would be best place to enjoy them.

We have enjoyed close working relationships with a variety of PR companies and are keen to expand these to enable us to cover a wider range of games for our audience. If you have review code for us to cover please contact our Review Editor via marking the mail FAO Review Editor.

Notes for Advertisers

The Family Gamer magazine and website welcome appropriate advertisers. We have found these work best for products that sit in the gaming industry, or related experiences that our family audience may also be interested in. As such we prefer to establish long standing relationships with advertisers who prove to be a good fit to our audience.

Whether you are looking for some online advertising or to be a lead sponsor on a future magazine issue we are always keen to talk to prospective partners. For more information please contact our Advertisement Editor via marking the mail FAO Advertisement Editor.

Notes for Parent Groups

The Association of Family Gamers is an informal network that aims to provide video game advice and information appropriate to parents. We are keen to work with parent groups and organisation who think they may benefit from this input.

We can arrange for a tailored publication about video games, branded to suit your organisation. We can also arrange for Parent Play-Sessions to grant firsthand experience of video games in an informal and discussion led environment. For more information contact our Parent Group liaison via marking the mail FAO Parent Liaison.

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