ASTRO Gaming Launches First European Web Store

San Francisco, CA - ASTRO Gaming, creators of premium video gaming equipment for professional and hard core gamers, has launched its first European-based web store at www.astrogaming.co.uk.

ASTRO’s lineup of video gaming equipment is centered around the A40 Audio System– a high-end headset and audio mixer amplifier combination (a.k.a. MixAmp) that delivers Digital Dolby® Headphone surround sound in a stylish headset purpose-built for the serious video gamer.

Sold as a bundled package for£199.95, the ASTRO A40 Headset and MixAmp represent the top of the line solution for video gaming audio. With inventory now centrally located in the United Kingdom, European customers can now enjoy next day delivery and not have to worry about added charges for duties and VAT– prices are inclusive of all charges (except shipping) for all European customers.

“The European gaming community is extremely important to us,” says company Vice President and Co-Founder Jordan Reiss.“Establishing local warehousing and fulfillment is really just the first step. We’ve got bigger plans in store as we look to establish deep roots within the various gaming communities throughout Europe.”

Since launching the A40 Audio System in April 2008, the company has proven that high quality workmanship, innovative design and performance enhancements are key product elements that drive consumer acceptance.“The days of just slapping your company’s logo on a factory’s prefabricated design are behind us,” says Brett Lovelady, the company’s CEO and Co-Founder.“We design each one of our products from the ground up, painstakingly designing every product from scratch to match our designers’ intentions as well the needs of target customers.”

Given its heritage, ASTRO Gaming’s attention to product detail should come as no surprise. The company is an offshoot of ASTRO Studios– one of the world’s leading industrial design firms with a track record that includes designing the original Xbox 360, Alienware PCs and the HP Blackbird&Firebird as just a few of its more iconic gaming industry designs.

The company’s European web store is now shipping product and accepting payment via Visa, MasterCard, American Express and PayPal. Local debit cards are not yet accepted, but the company anticipates adding Switch (now: Maestro) and other country-specific cards later in 2010.

For additional information, please visit:

Relevant Links

ASTRO Gaming European Web Store: http://www.astrogaming.co.uk

ASTRO Studios Web Site: http://www.astrostudios.com

About the A40 Audio System

The A40 Audio System, consisting of the A40 Headset and MixAmp, is a critically acclaimed solution for Xbox 360, Playstation 3, and PC gamers. The A40 Headset is the most versatile and user-configurable gaming headset in the world, and offers players an unprecedented amount of customization features. The MixAmp combines class-leading voicecommunication capabilities with pinpoint-accurate Dolby Digital surround sound. Most ASTRO Gaming products are available direct from the company’s European website at: http://www.astrogaming.co.uk/product-listing.asp

About ASTRO Gaming

ASTRO Gaming creates premium video gaming equipment for pro gamers, leagues and their lifestyles. Spun-off from design powerhouse Astro Studios, known in the gaming world for designing the Microsoft Xbox 360™, Alienware PCs, and HP’s Blackbird PC, ASTRO Gaming produces a line of gamer centric "tech-life" products, supporting this rapidly growing community. ASTRO Gaming’s product line includes the critically acclaimed A40 Audio System and the new Transport Series of gaming gear bags.

Contact Info (ASTRO Gaming):

Jordan Reiss, 415.354.6300x122

jordan@astrogaming.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.