Russia, Moscow, November 11’ 2008– Astrum Online Entertainment, the leading player in the Russian interactive entertainment market, has made a strategic breakthrough in development of its business: one of the holding leading game projects– MMORPG“Legend: Legacy of the Dragons”– was launched in national online games markets of China and Germany in the end of October’ 2008. The launches of official Chinese ( http://lz.woniu.com) and German ( http://www.warofdragons.de) game sites were the actual beginning of active business operations of Astrum Online in these markets.
The browser based online game“Legend: Legacy of the Dragons” launch in the foreign markets was the result of Astrum Online Entertainment holding strategic line to gain and support its status of a global company and driving of Russian game projects up to international level. It is just a year after foundation of the holding they achieved the first results in accordance with previously set tasks.
The Chinese launch of the Russian web-based MMORPG“Legend: Legacy of the Dragons” was made with the assistance of Snail Game, one of the leaders in 3D online game operating and development in China. It is the first but not the last joint project of the companies.
It was the first instance of the release of such an expansive web game product in China. It is unprecedented and will also mark the first release of a Russian web-based MMO game in the Asian market.
Vladimir Nikolsky, CEO of Astrum Online Entertainment holding, delivered a speech to members of the Chinese media at the press conference in Shanghai. He praised the perspectives of MMO games in the Chinese online entertainment segment and expressed his confidence in further successful cooperation between Astrum Online Entertainment and Snail Game, having underlined that it was the first instance of such a large-scale collaboration of Russian and Chinese online publishers.
According to the expert estimates of Shi Hai, the president of Snail Games, Snail Game's browser-based online games market share in Chinawill reach 70% by the end of 2009. A half of the Snail Games’ market share will be obtained by MMORPG“Legend: Legacy of the Dragons” and other games of the Russian holding company.
As Chinese expert say, the growth of online games market in China will be up to 26% and will break through $2.8 billion line in 2009.
Vsevolod Leonov, VP of global business development of Astrum Online Entertainment holding said:“Presence on the Chinese market is a new and absolutely essential step in our business development strategy. The difference between business models in Russia and China is subtle to non-existent, so our products fit perfectly to both markets. We were the first who launched browser based MMO game of such quality in cooperation with Snail Game in Asian market and we have excellent chances to get the lion's share of this market segment in the near future”.
The German debut of“Legend: Legacy of the Dragons” was on November 1’ 2008. It was the official launch of closed beta testing of the game. Astrum GmbH (Hamburg)– the holding’s official representative office - will carry out all operational activity on the German version of“Legend: Legacy of the Dragons”.
Within two and a half years since the official“Legend: Legacy of the Dragons” launch in Russia it was registered more than 2.5 million players on Russian servers. The game was the winner of Russian Web Award“Top-10” in 2007 and 2008. Moreover, from the beginning of 2008 there are English language consumer services of the game project and by the beginning of 2009 it is planned to launch Turkish version of it. Also it is scheduled to implement game support in all the main European languages.
Astrum Online Entertainment holding, having more than 60% share of its market, has excellent experience in operation, development and publishing of MMO games, is intended to act in accordance with its time-tested strategy by focusing on MMO games and the“free-to-play” business model in the new geographical markets.
Please, address your further informational requests to:
Astrum Online Entertainment holding press office
Tel. +7 (495) 952-4482, 952-0765
About Astrum Online Entertainment
Astrum Online Entertainment is the leading player in the Russian market of interactive entertainment. The holding company is formed by five companies: Nival Online, Nikita.Online, IT Territory, Time Zero and DJ Games. These companies have successfully launched more than thirty MMO games, including hits like Legend: Legacy of Dragons, Territory, Time Zero, Sphere, Piratia, Perfect World and many others. Today the total number of Internet users currently playing all the games launched by Astrum Online Entertainment is over 10 million players.
In 2008 Astrum Online Entertainment is planning to launch7 new MMO games of different genres, including the localized versions of the most popular titles from Europe and Asia. For more information please visit http://www.astrumonline.ru/eng.
About Snail Game
Suzhou Snail Electronic Co., Ltd. (Snail Game) founded in October 2000, was one of the earliest local 3D online game developers. With its headquarter based in Suzhou Snail Game currently has 800 employees. Snail Game has successfully developed and operated 4 online games:“Voyage Century”,“Age of Armor”,“5 Street” and“The Chosen”. During the 4 years of product operation Snail Game got more than 30 prizes from government, industry, media and users. Snail Games was continuously rewarded“Chinese National Game Export Prize” for 4 times and rewarded“China Top 10 Game Developers” for 2 times.
“Super Richman in Kong-fu Land”,“Age of Armor II“ and other massive online games were introduced to China market by Snail Game in 2008. For more information please visit http://www.snailgame.net.
About Astrum GmbH
Astrum GmbH was founded in 2008. It is 100% affiliated company of Astrum Online Entertainment holding.