ASUS Unveil Cloud-Smart Solutions and Extreme Gaming Hardware at CeBIT 2010

3rd March 2010

ASUS continue to exhibit at CeBIT 2010 this week, showcasing a cutting-edge portfolio of products in Hall 17, stand 16 which demonstrate their position at the forefront of cloud computing and exciting gaming solutions.

The comprehensive suite of portable, multimedia and productivity solutions enable smart and instant connectivity to cloud computing services that can enrich users, from professionals on the move seeking real-time applications through to families at home enjoying the latest entertainment.

CeBIT has illustrated that gaming has evolved into a leading growth industry and dynamic motivator for the technology sector. ASUS recognise the diverse range and passion of gamers and aim to fulfil their specific needs with a huge portfolio of products including notebooks, graphics cards and multi-GPU ready motherboards components targeted at serious gaming fanatics. The ROG have unchallenged dominance in power, overclocking and tweaking, making it the top choice for gaming and overclocking champions across the world.

For more details on products please visit: www.techinstyle.tv

Latest Eee PC models tailored to individual users and cloud computing on the move:

At CeBIT 2010, ASUS unveil the next generation Eee PC range, which facilitate quick, easy and on-the-move access to cloud services with a range of features including fast USB 3.0 technology, 500GB online storage and desktop synchronisation.

With up to a whopping 14 hours of battery life (thanks to the eco-friendly Super Hybrid Engine technology) mobile computer users can enjoy an enriched experience in all day entertainment and productivity.

The bold new Eee PC collection encompass design and features tailored to specific user groups from the socialite to the business professional, or from the everyday mobile Internet user to the high-tech fashionistas.

Included within this stunning newseries is the ultra-slim Eee PC 1018P, the colourful Eee PC Seashell 1015 range and the Eee PC 1016P, a premium netbook crafted from highly stylish aluminium - an exciting first for the ultra-lightweight and razor-thin Eee PC series.

Downloading and reading cloud content is a breeze with the DR-900 E-Reader:

ASUS is also showcasing the hugely hyped DR-900 e-reader. Featuring a slim 9” touch-screen display, a profile no thicker than a pencil, and Wi-Fi or optional 3G connectivity it makes it a breeze to download content from cloud services whilst out and about.

With an incredibly long battery life, users can read around 10,000 pages or twenty 400-page novels on a single charge and with no compromise on quality– the DR-900 boasts a crisp monochromatic ePaper display by SiPix and an auto-rotate function to deliver the most comfortable and ergonomic reading experience.

Eee range delivers portable, all-in-one multimedia solutions for cloud computing around the home:

The ASUS Eee Top PC 24” is a rich home entertainment centre that boasts exceptional visual and audio performance and provides access to cloud content. Set to replace traditional desktops, TVs and audio systems the Eee Top provides a user-friendly, all-in-one multimedia experience within the home for the whole family to enjoy.

The Eee Keyboard is a highly innovative and fully functional PC within the portable and practical housing of a keyboard. Connecting to any external display for full-screen entertainment, it is the epitome of accessible and mobile cloud computing.

Fast access to a wealth of multimedia with the O!Play HD2:

With a larger capacity 3.5” hard drive, the ASUS O!Play HD2 is the world’s first media player to sport USB 3.0 technology for data transfers up to 10 times faster than USB 2.0.

Offering connections to a rich media library, access to more than 20,000 digital radio and 100 Internet TV channels and HD audio output for uncompressed 7.1-channel sound output, the O!Play HD2 is the perfect choice for users seeking a cloud-connected entertainment hub.

Storage, sharing and security with the Home Server TS Mini and NAS-M25 servers:

The ASUS Home Server TS Mini is the ultimate choice for home users seeking a powerhouse in security, data storage and security. With automatic back-ups from up to 10 home computers and an extra 500GB storage space online, the ASUS Home Server TS Mini allows access for multiple home and remote users to a range of multimedia including music, photos and surveillance footage– with the additional peace of mind of error details via email to support remote troubleshooting.

For users seeking the next level in security, the ASUS NAS-M25 offers full-system backups, with all files recovered in the event of a crash. With a massive 4TB it allows FTP access for remote users to share files, even when the PC is switched off.

Fast downloads and wireless sharing in and outside the home with ASUS wireless routers:

ASUS wireless routers are easy to set up with their exclusive EZ UI plug-and-surf interfaces.

The ASUS RT-N76U and RT-N56U deliver super-fast, stable downloads with an industry-leading 300,000 concurrent sessions, and dual band support provides speedy file transfers via the less crowded 5GHz band. Both routers support simultaneous printing and scanning to enable wireless printing from anywhere around a home.

The ASUS RT-N13U allows home users to share wireless services with other family members simply by connecting a 3G HSDPA dongle, whilst users of the ASUS AP-N13M can share a Hotspot wireless service with friends.

ASUS Access delivers games, utilities and multimedia to users:

With games and multimedia content available online, users can stream and download magazines, music, movies, and even video news via ASUS Access.

ASUS collaborates with prestigious partners such as Zinio, Aupeo, and the Bild Group (Europe’s biggest newspaper provider) to provide the most current and informed content.

Thousands of utilities available through the cloud enable users to empower their PC - including unlimited web storage for file sharing and backup, anti-virus protection, anti-theft tools, and global Wi-Fi services.

Gaming leaps into another dimension with 3D technology:

The launch of Avatar demonstrated the thrill of 3D on audiences across the globe, and ASUS bring the experience from the big screen into living rooms with affordable yet convincing 3D products.

The G51JX 3D notebook boasts outstanding performance with the Intel Core i7 processor, and is the world’s first to integrate NVIDIA GeForce 3D Vision technology, bringing realism and depth to graphics on the 15.6” display. Gamers can see the results for themselves with the free Avatar game available with purchases*.

The VG236H screen and the world’s largest 120Hz gaming monitor, the 27” PG276H, are full HD 3D displays which employ alternate-frame sequencing in conjunction with active shutter glasses, doubling screen refresh to 120 frames per second. The results are ghosting-free, smooth 3D images guaranteed to blow gamers minds away.

Build the foundations for serious gaming with ASUS motherboards:

Rampage III Extreme and Crosshair IV Extreme motherboards deliver the perfect platform for Intel X58 and AMD 890FX, brandishing jaw-dropping muscle. Four GPU support goes with a thermal design that beats extreme temperature as the Extreme Engine Digi+ harmonizes performance and power to prolong lifespan and reduce energy use.

The Crosshair IV Formula and the GameFirst engine was built with online in mind, optimising connection speeds and destroying lag in its tracks for multiplayer domination even as heavy multitasking occurs in the background.

Overclock to the extreme and win the game with ASUS graphics cards:

ASUS have conquered new ground with the limited-edition ARES, a beast of a graphics card possessing dual Radeon HD5870 GPUs and 4GB of GDDR5 RAM for 23% greater performance than a top-of-the-line Radeon HD5970. The oversized massive custom fan increases airflow by up to 600% in comparison but maintains a super cool silence.

The ROG MATRIX 5870 is another overclocking hero with Super Hybrid Engine delivering 19% performance boosts during gameplay and a very quiet idle mode. Its iTracker2 adds memory timing adjustment to an already brimming overclocking interface and saves favourite settings—all via a single safe-mode button. The Extreme Cooler keeps power-sapping heat at bay, altering fan speeds in real time.

Remote overclocking with ROG Connect:

ROG Connect is an exclusive ASUS tweaking suite, enabling users to effortlessly fine-tune a wide range of parameters - even away from the PC remotely, or via a smartphone via RC Bluetooth.

Complete the picture with the Bravo 220 graphics card:

The Bravo 220 graphics card serves as a centrepiece of home theatre PCs, combining exclusive ASUS Splendid™ Plus with unique light sensors to guarantee reactive video quality that matches ambient conditions. The Bravo Media Centre is included, allowing users to enjoy media via remote control and intuitive interface. Saving over 28% power compared to competing models and operating at a silent 0dB it makes a perfectly eco-friendly choice for home entertainment environments.

The Xonar Xense - bringing music to gamers’ ears:

Working together with acclaimed Sennheiser acoustics professionals, ASUS has developed soundcard-headset combo Xonar Xense, which pumps out a monstrous 7Vrms power through a built-in headphone amp. This brings out every tiny aural detail in games, movies and music, optimising sound positioning and audio dynamics and revolutionising the way to listen to the game.

Games come to life in startling 118dB sound clarity, supporting EAX, DirectSound, Dolby technology and many other standards. The GX 2.5 audio engine drives the ultimate aural experience, making every movement, whisper and gesture tangible as the Xonar range caters to gamers with Game Profile, a utility to maximize audio by genre.

About ASUS

ASUS is a leading company in the new digital era, with a broad product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, desktop PCs, servers, wireless solutions, mobile phones and networking devices.

Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today’s home and office users.

ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D design team, the company’s revenue for 2009 was US$7.5 billion. ASUS ranks among BusinessWeek’s InfoTech 100, and has been on the listing for 12 consecutive years.

Notes to Editors

ASUS will be at CeBIT between 2nd and 6th March 2010, in Hall 17, Stand H16.

Please visit the Tech in Style website for more information on ASUS at CeBIT and new ASUS products: www.techinstyle.tv

More details on products mentioned in this summary are available in their respective releases; please contact the press release to request these documents.

If you would like a product review please contact the press office or see sample request form on the press assets pages if you wish to be placed on the waiting list. In addition we are able to organise interviews with the Marketing Specialists for ASUS UK. Please contact the press office to request an appointment.

Scans, specs and further information can be found on the following link:

www.tru-pr.co.uk/press/client.php?c=asusindex

Videos of new products can be found at the following link:

http://www.youtube.com/asus

You can follow ASUS on Twitter:

http://www.twitter.com/asusuk

Detailed stockist information can be found on the following link:

http://uk.asus.com/wheretobuy_new.aspx?sltLanguage=en_GB&country=1339

Contact Information:

Press enquiries:

Danielle Schofield, Tru PR

t: +44 (0) 845 833 8292

e: asus@tru-pr.co.uk

www.tru-pr.co.uk

Sales enquiries:

ASUS Sales Team

t: +44 (0) 1442 202720

www.asus.co.uk

www.youtube.com/asus

www.twitter.com/asusuk

*An exclusive offer available on a limited basis in selected countries from February 1 to March 31, 2010.


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