Atari Announces Online Capabilities for Dragon Ball Z(R): Budokai Tenkaichi 3 For Wii(TM)

NEW YORK, July 11: Atari, Inc. (Nasdaq: ATAR) one of the world's most recognized brands and a third-party video game publisher, today announced that Dragon Ball Z ® : Budokai Tenkaichi TM 3 will have online multiplayer capability on the Wii TM . Dragon Ball Z: Budokai Tenkaichi 3 combines the lightning fast fighting and action game play that have made Budokai Tenkaichi 1 and Budokai Tenkaichi 2 the #1 fighting games of 2005 and 2006. Developed by NAMCO BANDAI Games Inc. / Spike, Dragon Ball Z: Budokai Tenkaichi 3 is slated to release during the 2007 holiday season.

In addition to offering online game play on the Wii, Dragon Ball Z will celebrate the final installment of the Tenkaichi series for the PlayStation ® 2 computer entertainment system with an exclusive 'Disc Fusion System.' In combination with Dragon Ball Z: Budokai Tenkaichi 3 when either Budokai Tenkaichi 1 or Budokai Tenkaichi 2 is inserted into the PlayStation 2 system, game play modes will be unlocked. Each game in the series will provide a different and exciting game play mode.

"Atari is incredibly excited to provide online game play for the Wii and a special 'Disc Fusion System' for the PlayStation 2 system version of Dragon Ball Z: Budokai Tenkaichi 3," said Emily Anadu, Senior Product Manager, Atari, Inc. "Adding online game play for the Wii will finally deliver on a feature that the fans have been waiting for while the 'Disc Fusion System' on the PlayStation 2 system rewards those fans that have supported us since the beginning of the Budokai Tenkaichi series.

Improving upon last year's hit 3D fighting experience, Dragon Ball Z: Budokai Tenkaichi 3 offers more than 150 playable characters, more than 30 battle stages,and upgraded shading techniques providing enhanced and devastating effects. Furthermore, the Wii control system has been fine-tuned, allowing players to easily direct characters, mimic their favorite DBZ moves and execute explosive attacks.

The immensely popular Dragon Ball Z ® series is the gold standard of anime-based video games, with more than 25 different games and over 10 million units sold since May 2002.

Dragon Ball Z: Budokai Tenkaichi 3 is set for release this holiday season. For more information on Dragon Ball Z video games, please visit http://www.atari.com/dragonballz.

About FUNimation Entertainment

FUNimation ® Entertainment is a wholly-owned subsidiary of Navarre Corporation and the market share leader for the home video sales of Japanese animation in the United States. FUNimation is known for acquiring top-rated anime series from Japan and for developing some of North America's most popular anime series. The company has a proven formula for launching and advancing brands, and manages a full spectrum of rights for most of its brands including broadcasting, licensing, production, internet, and home video sales and distribution. The company's most recent initiative is the FUNimation Channel, which is a 24/7 digital channel programmed with top-rated anime series from Japan. The FUNimation Channel is now available to over 34 million households throughout the United States. For images, or more information on FUNimation or any of its properties, contact Jeff Dronen at pr@funimation.com.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is a third-party publisher of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre- defining franchises such as Test Drive ® ; and mass-market and children's franchises such Dragon Ball Z ® . Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext -- ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com.

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, and GameStop; delays in product development and related product release schedules; inability to secure capital; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings. The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

© 2007 BIRD STUDIO/SHUEISHA, TOEI ANIMATION. Licensed by FUNimation Productions, Ltd. All Rights Reserved. Dragon Ball, Dragon Ball Z, Dragon Ball GT, and all logos, character names and distinctive likenesses thereof are trademarks of TOEI ANIMATION. Developed by NAMCO BANDAI Games Inc. GAME:© 2007 NAMCO BANDAI Games Inc. Marketed and distributed by Atari, Inc., New York, NY.

© 2007, Atari, Inc. All rights reserved. ATARI and the ATARI logo are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

TM and the Wii logo are trademarks of Nintendo.© 2006 Nintendo.

All other trademarks are the property of their respective owners.


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