ATLUS LAUNCHES FULL DEMON'S SOULS WEBSITE

IRVINE, CALIFORNIA -- JULY 30, 2009 -- Atlus U.S.A., Inc. today went live with the full website for Demon's Souls™, a groundbreaking action RPG experience for PLAYSTATION®3 computer entertainment system. With new content and game information, plus updates planned from now until the game launches, the official site is a must-visit for hardcore gamers.

Over time, new details will be revealed about the various characters and demons players will encounter and weapons and spells at their disposal, as well as tips on character growth to aid players in their challenging quest. Additionally, there will be in-depth explanations of the groundbreaking online gameplay system, access to the official Demon's Souls blog and Wiki pages, up-to-date news and coverage, and much more. Fans can also use a special banner code to let them "Drop a Soul Sign" on social networking sites they frequent, letting others know that Demon's Souls is coming to North America!

The press conference announcing the site's launch was overseen by Atlus' supercomputer and coffee maker, AtlusA.R.A.M.

"This website is the culmination of many hours of labor," droned the automaton. "On it, humanswill find information about the upcoming game Demon's Souls. It will be expanded over time. ARE THERE ANY QUESTIONS!?"

Visit the official website: http://www.demons-souls.com

The website's launch coincides with the expansion of Demon's Souls' pre-order bonus at participating retailers. Atlus recently revealed that fans who reserve either edition of the game at participating retailers will receive a 40-page art book and a music CD featuring the game's full soundtrack, all at no additional cost.

Visit the special pre-order site: http://www.demons-souls.com/preorder.php

Demon's Souls for PLAYSTATION 3 system is scheduled for North American release on October 6, 2009. The Standard Edition will retail with an MSRP of $59.99, and the Deluxe Edition, which includes a 150+ page strategy guide and collectible slipcase, will retail with an MSRP of $69.99.

About Demon's Souls

King Allant the XII, the last king of Boletaria, searched tirelessly to expand his might. The Nexus, a great ice shrine nestled in the mountains, bestowed the power of the souls onto him, bringing prosperity to his kingdom. Still unsated, he returned again to the Nexus, where he foolishly awakened the Old One from its eternal slumber. This long forgotten evil, now wrought upon Boletaria, plunged the realm into darkness and fog. A mighty demon horde poured into the kingdom, devouring the souls of men.

Champions from other realms learned of Boletaria's fate and sought to deliver the kingdom from evil; none would return from the cursed land. Called upon by a mysterious maiden in black, you go forth, the last hope for humanity in a place lost to demons and darkness...

Key Features

Ultimate hardcore RPG challenge -- In this brutal land, death is inevitable, but not final. Combining the best features of an action game and RPG, you'll slice, smash, shoot, and ensorcel some of the most horrible, vicious enemies ever encountered. Are you strong enough to face the impossible and win?

Groundbreaking online capabilities -- Network features go far beyond any previous RPG, allowing players to leave hints for each other, replay death scenes, cooperatively revive dead players, or invade another player's game to wreak havoc. Not merely an add-on feature, multiplayer options are vast, and uniquely focused on changing and intensifying the single player experience.

Freeform and flexible -- The open-ended structure of the game means that there is no single path, but rather a wealth of options. Set your own pace and progress as you like. Build exactly the character you want by creating a detailed avatar, nurturing the right stats, and customizing your skills and equipment.

You act, the world reacts -- The World Tendency system changes the aggressiveness of monsters and the rewards for killing them based on players' actions. Different events and NPCs may be triggered, as well.

About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal. The Atlus library of critically acclaimed video games includes Odin Sphere, Trauma Center series, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!

©2009 SONY COMPUTER ENTERTAINMENT INC. Licensed to and published by Atlus U.S.A., Inc.

Demon's Souls has not yet been rated by the ESRB.

Contacts:

Aram Jabbari

Atlus U.S.A., Inc.

(949) 788-0455 x102

aram@atlus.com

Crystal Murray

Atlus U.S.A., Inc.

(949) 788-0455 x128

crystal@atlus.com


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