Audio Factory is planning a move beyond sampling…why use SFX samples when 'nothing' is better?

March 16th 2008

For Immediate Release

A small Israeli company is planning to revolutionize the way that sound effects are created and generated in PC, console and handheld computer games. For many years since the 1990’s, SFX creation in games has relied on the use of pre-sampled sound library sources and live‘foley’ type recordings. Old 20th century technology, going back to days of the the first talkie movie in 1927….

Now a new start-up, Audio Factory Ltd , is developing a real-time engine for synthesizing“real” sound effects, without the use of samples, a system based on computing the interactions of the various sound sources in the environment, based on data available from the graphics and physics engine of the game.

The technology behind Audio Factory is based on methods developed by its entrepreneurs, and includes a sophisticated representation of a game's sound generating events, used for the prioritization of those events, and their synthesis, using existing audio generating functions.

For more information contact:

Audio Factory, Targetech Innovation Center, Poleg Industrial Area, Netanya South

P.O.B. 8027 Netanya, 42101 Israel

Tel: 972.9.8656598

Fax: 972.9.8851090


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