Augmented Reality: From expensive luxury technology to all-purpose tool for developers

Various apps with AR functionality are already available for numerous smartphones– including the Apple iPhone. Augmented reality makes it possible to enhance live camera images with information that is overlaid precisely where it should be thanks to GPS-based data acquisition. An AR travel guide app could, for example, overlay additional information about sights when they are viewed through a smartphone’s camera. The computer industry has also been experimenting with ways to employ AR technology to produce computer games that are as realistic as possible for quite some time now. However, the technical complexity and costs that result when realizing augmented reality functionality have slowed the spread of this technology.

doPanic is endeavoring to change that with its PanicAR framework, which makes it possible to easily equip apps for the iPhone and the iPad 2 with AR functions. As a native framework for iOS, PanicAR is extremely flexible in its application and can be seamlessly integrated in

previously existing apps. This software is compatible with the iPhone 3GS, the iPhone 4 and will soon be compatible with iPad 2 and also enables developers to integrate AR graphics in different configurations (radar, portrait or landscape viewing modes) in any and every app.

The demo version of PanicAR is available as a free download and can be used at any time.

The framework includes detailed technical documentation and a complete demo project. The free demo app AR Notes is available at the App Store and shows this framework in action. A commercial license can be purchased for under 500 euros, a fraction of what other AR

developer kits sell for.

The free PanicAR-demo at the App Store:

All informations on PanicAR:

The official website:

About doPanic– web&media development

doPanic is a small independent developer-team of web, mobile and media applications. The studio was founded by Andreas Zeitler and Daniel Dengler in 2009 after years of working freelance specially in the web and game industry.

The intention of doPanic is the ambition to develop simple and stylish software for those areas of life where new technologies are just gaining ground. The focus is on mobile devices and 3D applications in general. Additional information on doPanic can be found on the web


Do you have any questions on Augmented reality? Would you like to know more about PanicAR and the licensing-system? Just call us.

Press Contact:

Rüdiger Teutsch

phone: +49 (0) 221 82 82 3883

mobile: +49 (0) 171 52 43 895


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