Australasian Games Industry and Trade Website MCV Pacific Launches Today

FOR IMMEDIATE RELEASE

Sydney, Australia – October 4, 2011 Intent Media expands games industry and trade publication MCV with the launch of Australasian sister site MCV Pacific.

MCV Pacific is a new website and digital news service from Intent Media, the UK publishing company behind the games industry’s leading trade media brand: MCV.

At the heart of MCV Pacific is the website – http://www.mcvpacific.com – which is supported by a daily News Digest and Newsflashes. The site will provide essential news, data, opinion and analysis for every games industry professional in the Asia-Pacific region.

MCV Pacific is aimed at publishers, distributors, retailers, developers, service companies, trade bodies, media and more. It will give detailed coverage of the products, promotions and people that drive the region as well as keeping an eye on global trends and developments.

At the helm of MCV Pacific is Editor Leigh Harris, formerly of Rockstar Games Australia. Leigh is joined by Marketing & Advertising Manager Guy Blomberg, creator of the Mana Bar.

“The launch of MCV Pacific is an important international step for the brand,” says Stuart Dinsey, Founder and Managing Director of Intent Media. “We have responded to constant requests from publishers, distributors, retailers and studios. At last there is a dedicated, daily trade resource for this fast-growing group of territories.”

“I’m thrilled to be launching the MCV brand for the Australian and New Zealand region.” says MCV Pacific Editor Leigh Harris. “We’re proud to help grow the gaming sector by offering a local voice, providing insight into the industry and supporting the people behind it.

Individuals can sign-up for the completely free MCV Pacific News Digest email service via emailing  mcvpacific@intentmedia.co.uk with their name, job title, company name, nature of their company’s business and the country in which they are based.

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About MCV

MCV, published by Intent Media, is the essential information resource for everyone at the very heart of the games business - and it's now reaching and influencing more readers than at any time since launch in 1998. The weekly print edition of the magazine is read by 14,000 retailers and trade professionals every week, either via mailed copy, browser edition or on iPad. Online, average monthly unique visitors to  www.mcvuk.com in the six months to June 2011 has been over 350,000.    


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.