Sydney, Australia, 18 May – Gameplanet, New Zealand’s largest specialist gaming publication, has today expanded into the Australian market by merging with AustralianGamer.
As a result of the merger, the newly formed Gameplanet ANZ Network now reaches more than 260,000 Australian and New Zealand gamers each month. Gameplanet has built and maintained a strong reputation for its professionalism and the high standard of its gaming editorial, leading to syndication partnerships with Fairfax. Through this partnership, much of the network’s content regularly reaches an audience of close to 4 million in ANZ, and peaks at 12 million in ANZ each month.
AustralianGamer’s staff join the Gameplanet family, with Matt Burgess assuming the role of Editor at Gameplanet Australia, and Guy ‘Yug’ Blomberg coming onboard as Creative Strategist, and features writer.
James Cullinane has assumed the role of Editorial Director across the Gameplanet ANZ Network, and Dan Cheer resumes the role of Editor at Gameplanet New Zealand.
“I’m very excited Australian Gamer has chosen to join our family,” says Gameplanet Managing Director Simon Garner. “Between Matt, Yug and James, we intend to bring Gameplanet New Zealand’s methods, and standards to the Australian market through an editorial team that is already familiar to both Australian readers and the Australian video game industry.”
“We worked on AustralianGamer for more than seven years,” says Gameplanet Australia Editor Matt Burgess. “It’s awesome to see it blossom from a niche publication into what will be a major presence in the industry.”
“Merging with Gameplanet presents an exciting opportunity,” says Gameplanet Creative Strategist Guy 'Yug' Blomberg. “With our wealth of local knowledge, industry connections, and community experience, there’s no doubt in my mind that we can become the heart of Australian gaming culture.”
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Gameplanet is the largest specialist gaming publication in New Zealand. Since its founding in 2000, Gameplanet has grown to become the one of the largest online communities in the country, and built a lasting reputation for the high standard of its gaming editorial.
AustralianGamer was founded in 2005 by Matt Burgess and Guy 'Yug' Blomberg in response to the lack of localised gaming media. The site soon became a fixture at local gaming expos and events, grew to a team of up to 15 writers nationwide, and hosted large scale community gatherings.