Automation: The Car Company Tycoon Game - Engine Designer Demo Press Release

Melbourne, Australia - 9th April 2012

Camshaft Software is excited to announce the release of the first demo of Automation - The Car Company Tycoon Game. While the full game still is under development, this demo features a small part of the Engine Designer, which will be only a part of the finished game. Preorders are given early access to the demo and will receive updated demo content as the game’s development progresses. A public demo will be released on April 22nd.

The demo sports five tutorial missions and nine scenarios in which the player designs vastly different 4-cylinder engines. Players will be challenged to build anything from a howling beast of a race car motor to an eastern european taxi engine to run on the worst fuel known to man. Despite its borderline-insane degree of realism and emergent complexity, the game remains easy to learn by means of in-game tutorial videos - even if you’re no car expert, you probably will be afterwards!

To get your press game account for previewing the game please contact us at

What will the finished game be about?

Automation will allow the player to become an armchair CEO - to build their own car company from ground up. The player can create and run anything from a boutique supercar manufacturer to a mass-market multinational mogul. The game offers in-depth design tools (such as the Engine Designer featured in the demo) that make possible the creation of cars and their engines in mind-boggling detail.

Camshaft Software

Camshaft Software is a small games company based in Melbourne, Australia, and centered around making PC games for various enthusiast markets. Automation is their first title and has been under development since 2010.

See http :// automationgame . com /? page _ id =293 for profiles of the team members.

Image/Video Links

http :// youtu . be / zjBg 52 CqGs 0 - A short trailer for Automation

http :// youtu . be / laEyYJeK 7 fE - A play through video of a scenario from the demo

http :// youtu . be / JnsvaFQ 3 k 20 - One of the ingame tutorials teaching the basics of engines

http :// automationgame . com - The link to our website


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at