Avalon Heroes: Closed Beta successfully completed

- to be published immediately -

Munich, Germany, December 17, 2009

The Closed Beta phase of the new free-2-play online strategy game highlight Avalon Heroes saw plenty of hot fighting and has now been concluded very successfully. The selected beta testers who joined the battle on the side of either faction, Oriens or Aeonia, gave one another a really hard time. At the end of the two-week Closed Beta phase from November 25 through December 9, the victory score was 51.5% for Aeonia and 48.5% for Oriens. All of Avalon Heroes' game modes (i.e., battle, scenario and adventure modes) were thoroughly tested, which is evident from the level gains of our ambitious testers.

This means that the fantasy world of Avalon Heroes is almost ready for the rush of the Open Beta phase which will begin in a few weeks. Whether the Aeonia faction will be able to hold on to their narrow winning margin, or whether Oriens will manage to win the upper hand in battle, is going to be decided in the nearfuture.

Avalon Heroes is a true genre highlight for adventure fans, combining real-time strategy and RPG with competitive elements. The title is primarily focused on the development of up to a hundred customizable characters whose skills players get to expand in classic role-playing tradition. Single player campaigns and multi-player modes alike prepare adventurers for the greatest challenge of all: fighting and developing a strategy that will lead to final victory. But it is impossible for players to prevail in impressive online battles unless they find the right allies. After all, it takes a team to decide the battle between the two factions, Oriens and Aeonia.

For more information, please visit the official teaser website avalon.alaplaya.net.

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About alaplaya

The free multiplayer games portal offers high-quality games such as Audition, Fantasy Tennis-Season 2, S4 League, or Florensia. More titles, such as Land of Chaos Online (LOCO) and Avalon Heroes, are being prepared for release. More than 3,5 million users are already playing alaplaya games.

The portal is provided in eight languages; the games are available all over Europe, including Turkey. Some can also be played in Russia, as well as North and South America, at www.alaplaya.net.

alaplaya offers numerous community features such as user search, blogs, chat&forums, and a special avatar system. All games can be obtained and played for free. Only valuable virtual goods for customizing avatars in the game, and some special items, are purchased and paid for in the shop. Users sign on at alaplaya only once for a central login to all games.

About burda:ic

burda:ic GmbH specializes in online PC games, and markets and maintains so-called Massively Multiplayer Online Games (MMOG) - e.g. Ragnarok Online, Florensia, and Hello Kitty Online - throughout Europe including Turkey, Russia, as well as North and South America. burda:ic also establishes interactive gamer communities such as alaplaya.net or sanriotown.com. For Hubert Burda Media, the gaming industry constitutes a key medium for appealing to young target groups. www.burda-ic.com

Press contact:

Gärtner PR

Dirk Gärtner

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 89 - 30766856

Mobile: +49 151-15166249

E-mail: dg@gaertner-pr.de

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