AWARD-WINNING GAMING STUDIO EXPANDS LEADERSHIP TEAM TO INCLUDE FORMER MANAGER OF XBOX LIVE PORTFOLIO

FOR IMMEDIATE RELEASE

New York, NY - September 1st, 2009– Brooklyn’s own SMERC Games is proud to announce both the appointment of David Edery to the company’s advisory board and also his engagement as an Executive Consultant in charge of independent game development. Through his new position, David will strengthen the executive team at SMERC and lend his knowledge and experience to developing the company’s new business strategies.

“We are very excited to have Dave join our team,” says Patrice Diaz-Migoyo, COO.“His passion and vision for the industry are evident in all of his work. As SMERC expands its studio into new markets and forges new offerings, Dave’s expertise will be invaluable in helping us craft the next generation of gaming.”

About David Edery:

The Founder and Principal of Fuzbi, an independent consulting firm focused on the business and design of digitally-distributed games, David Edery is a pre-eminent force in gaming. Prior to starting his own company, Edery served as Worldwide Manager of XBox Live Portfolio. Edery is an affiliate of MIT’s Comparative Media Studies Program and Edery, himself, is a graduate of MIT’s Sloan School of Management. David Edery is also the co-author of“Changing the Game: How Video Games are Transforming the Future of Business”, a forward-thinking review of how gaming is helping to connect business to consumer.

About SMERC:

SMERC is an award winning game design studio and industry leader in creating vibrant, provocative experiences that captivate and consume a player's attention. By dedicating themselves to multi-platform, innovative and inherently social content, SMERC produces games that shine as examples of independent game development, reaching avid entertainment consumers at every level. SMERC also works with many premiere brands to enhance and expand their market presence. Everything is a game. Let’s play.

For more information please visit: www.smerc.com

For all media inquiries contact:

Maria Holland

pr@thehalcyonworld.com

323-455-7881


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