Lisbon, August 12, 2013 - UOL BoaCompra, the leader in emerging markets and digital goods payments in Latin America, and Axeso5, the leading MMO gaming platform in Latin America, today announced a partnership to monetize Heroes of Newerth (HON) and all other titles available through Axeso5 in LATAM while driving users to Heroes of Newerth in Brazil through an extensive marketing campaign supported by UOL BoaCompra.
Following the Latin American launch of Heroes of Newerth by Axeso5 in spring 2012, UOL BoaCompra will now support the game’s growth in a greater capacity to bring maximum awareness and accessibility to Latin America’s largest gaming market: Brazil. While Brazil represents the fastest growing markets for gaming with the industry currently bringing in $265 million, according to social research firm SuperData, it’s also been a challenging market to break into until recently. UOL BoaCompra enables large foreign and regional game developers and publishers quick and easy access to this large, profitable and rapidly expanding market.
“The LATAM launch of HON has been hugely successful the past year, and Axeso5’s localization efforts for each build of HON is allowing LATAM gamers to enjoy the same gaming experience as those in West,” said Julian Migura, “We’re looking forward to supporting and expanding HON’s reach throughout LATAM and especially Brazil, while also offering the end user the ability to use the local payment methods they prefer most.”
“We chose to partner with UOL BoaCompra to leverage our core competencies to take HoN to a massive status in Brazil”, says Cristian Schweizer, CEO of Axeso5. “This is yet another step to service top quality content to the gamer community in Latin America which makes Axeso5 one of the leaders of the online games industry.”
In addition to providing payments throughout LATAM, UOL BoaCompra will leverage its market leader status to heavily promote the multiplayer, action RPG Heroes of Newerth in Brazil by investing 2 million Reais ($880,010 USD) in media and advertising. UOL BoaCompra will also host Axeso5 at axeso5.uol.com.br and the Heroes of Newerth page will run on hon.uol.com.br to provide Brazilian gamers with easy, localized access.
About UOL BoaCompra
Founded in 2004, UOL BoaCompra specializes in publishing and monetizing online games while offering and servicing more than 200 games across multiple platforms. Reaching more than 70 percent of Brazilian internet users, the company aggregates more than 1.2 billion gaming-related page views per month. UOL BoaCompra is defining online gaming in emerging markets, with offices in Maringá, Sao Paulo, Rio de Janeiro, Istanbul, Lisbon and Shanghai; and is currently active in Argentina, Brazil, Chile, Colombia, Dominican Republic, Mexico, Portugal and Spain. BoaCompra provides local payment methods, cross media marketing management, community management, and customer support and hosting for companies interested in doing business in Latin American, Brazil or southern European markets including Turkey. UOL BoaCompra is partnering with some of the world’s largest gaming companies including Valve, Riot Games, Blizzard, Bigpoint, Gameforge, Webzen, SmileGate and Aeria Games. www.boacompra.com.
Since its launch in 2008, Axeso5.com is leading the MMO revolution in Latin America, hosting a vibrant community of gamers, leveraging a winner portfolio from casual MMOs to hardcore MMORPG (including blockbuster titles like Audition, Operation7 and Karos Online) and establishing a widespread network of affiliated cybercafès throughout the region. With over 5 millon registered users in 20 countries in Latin America, Axeso5 provides one of the best services for MMO players including: Regional Tournaments and a wide variety of events,support both in Spanish and Portuguese, and a team with extensive knowledge of the current gaming scene. For more information about Axeso5, visit http://www.axeso5.com
UOL BoaCompra, Elizabeth Goodno