London, 1 June 2011: Will Wright, the man behind the best-selling The Sims franchise and the first ever BAFTA Video Games Fellow, will take part in BAFTA: A Life in Pixels on 5 June in Hollywood.  This event is supported by IGN and Best Practices Laboratory. It will launch a new strand from the British Academy of Film and Television Arts, celebrating creative excellence within video games by exploring the career of some of the most original and innovative players within the games industry.  Wright's commitment to creativity and excellence in game design make him the perfect candidate for the first ever BAFTA: A Life in Pixels interview. 

Wright will be interviewed by IGN's Tal Blevins in the plush setting of Raleigh Studios.  This event is part of BAFTA's programme of events aimed developing excellence in video games by sharing the insights of some of the best minds in the industry. 

The event also marks the launch of BAFTA's Video Games branch in the US– an active network of the best minds in the industry, focused on championing and rewarding creative excellence.  BAFTA aims to establish its Video Games Awards as the benchmark for the global video games industry.  In order to secure an on-going collaborative US membership, BAFTA will form a video games committee based in Los Angeles that will represent its activities in America and feed directly into the London based committee.

For more information about BAFTA and BAFTA in LA and for details of the event, please see below.

For further information, please contact:

Kelly Smith, BAFTA

T +44 (0) 20 7292 5821/ E


The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning&Events programme that offers unique access to some of the world’s most inspiring talent through workshops, master-classes, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit

BAFTA: A Life in Pixels

BAFTA: A Life in Pixels is supported by IGN and Best Practices Laboratory

Sunday June 5, 5pm

Chaplin Theater, Raleigh Studios,

5300 Melrose Avenue,

Hollywood CA 90038

5pm Interview and audience Q&A, followed by networking

Please RSVP to to confirm your attendance by Friday 3 June. Places are limited.

Parking is available on site at a small cost.


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