BAFTA CONFIRMED AS EDINBURGH INTERACTIVE FESTIVAL 2008 SPONSOR

Friday 18th July 2008/… The Edinburgh Interactive Festival organisers have today announced an exciting new partnership with the British Academy of Film and Television Arts (BAFTA) in the form of a key sponsor for the event. BAFTA will sponsor the opening night Networking Drinks Reception, where key games industry luminaries will gather to kick-start this year’s highly-anticipated Edinburgh Interactive Festival 2008.

BAFTA, which has a strong, ongoing commitment to the video games industry, will support this most important and longest running festival of the creative culture of games and interactive entertainment by greeting delegates and selected members of the press as they gather for the Networking Reception– to be held this year Monday 11th August. BAFTA’s charitable remit is to support, develop and promote all the art forms of the moving image and that includes focussing attention on the highest achievements in video games production in the UK each year in order to motivate and inspire those who make games and to educate and develop the tastes of those who play them.

Anne-Marie Flynn, Head of Awards at BAFTA, said:“BAFTA is delighted to be supporting this year’s Edinburgh Interactive Festival and sponsoring the prestigious Networking Drinks Reception opener. The Festival, over its six-year life, has established itself as a pivotal event in the Games industry calendar and to this end BAFTA is honoured to play a part in it and will hopefully continue to do so in future.”

About Edinburgh Interactive Festival 2008

Now celebrating its sixth year, the Edinburgh Interactive Festival is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

New to Interactive Festival 2008 will be Features, Exhibition and Recruitment areas specifically tailored to cater for the public - allowing them access to the latest games and job opportunities in games.

As ever, the three-day Interactive Festival wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors.

Edinburgh Interactive Festival 2008

Edinburgh International Conference Centre

150 Morrison Street, Edinburgh EH3 8EE

UK

Sunday 10th August

Game Screenings

Dare ProtoPlay

Public games area and retail site

Monday 11th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Conference Networking event

Tuesday 12th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Digital Interactive Symposium

Edinburgh Interactive Festival will also play host to the Digital Interactive Symposium, the games event aimed at academics and games industry professionals. It takes place on the afternoon of Tuesday 12th August.

Registration is open now at www.edinburghinteractivefestival.com

There is also a Facebook Group in 2008 at http://www.facebook.com/group.php?gid=12251081247

Edinburgh Interactive Festival 2008 registration details:

Full delegate pass -£149 (ex VAT)

Scottish based developers and companies -£99 (ex VAT)

Students -£75 (ex VAT)

Delegates can also register for the Digital Interactive Symposium.

You can see more of Edinburgh Interactive Festival 2007 at http://uk.youtube.com/watch?v=YktZnm_eRlQ

Edinburgh Interactive Festival has also forged a number of key relationships with partners and sponsors that will be announced shortly.

If you are interested in getting involved with Edinburgh Interactive Festival 2008– through partnerships, sponsorship, the Friends of the Festival programme or simply to find out more about the commercial opportunities at EIF 2008, please contact Sales and Sponsorship manager, Jodie Holdway: Tel +44 (0) 1462 456780 ; jodie.holdway@bhpr.co.uk. For press information please contact PR Manager, Sarah Hartland: Tel +44 (0) 1462 456780; sarah.hartland@bhpr.co.uk.

Editors' Notes:

EIF08:

The Edinburgh Interactive Festival is managed by a committee drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment&Leisure Software Publishers Association (ELSPA) www.elspa.com .

About BAFTA:

The British Academy of Film and Television Arts is the UK’s leading organisation dedicated to the recognition and promotion of excellence in the fields of the moving image. Renowned for its high profile Film&Television Awards ceremonies, the prestigious BAFTA mask has long been seen as a symbol of excellence.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.