BATTLEFIELD: BAD COMPANY 2 VIETNAM TO DELIGHT SHOOTER FANS WORLDWIDE THIS DECEMBER

Guildford, UK - November 30, 2010 - Just in time for the holidays, DICE, an Electronic Arts Inc. (NASDAQ: ERTS) studio today announced that Battlefield: Bad Company TM 2 Vietnam, the digital expansion multiplayer pack for the mega-hit Battlefield: Bad Company 2 will be available exclusively at the EA Store TM and Steam on December 18, 2010 for the PC and on December 21, 2010 on Xbox LIVE ® Marketplace and PlayStation ® Network. Shooter fans will combat as either a U.S. Marine or as a member of the North Vietnamese Army (NVA) through varied, hostile terrain on four all-new multiplayer maps which are brought to life via the award-winning Frostbite TM engine. Battlefield: Bad Company 2 Vietnam will be available on PC at all participating digital service providers on December 21, 2010.

The Battlefield: Bad Company 2 Vietnam digital multiplayer expansion pack takes all of the intensity, action and addictive gameplay of the multi-million selling Battlefield: Bad Company 2 and ups the ante with new weapons, vehicles, achievements and trophies. Featuring four all-new maps playable in classic Battlefield modes including Conquest and Rush, Battlefield: Bad Company 2 Vietnam will be available for £9.99 or 1200 MS points.

Even before the release of Battlefield: Bad Company 2 Vietnam, fans have reason to rejoice as DICE releases VIP Map Pack 7 on December 1, 2010. This DLC package includes four multiplayer maps never before available in Battlefield: Bad Company 2 including reworked versions of fan favorites Oasis and Harvest Day from Battlefield: Bad Company. This map pack is free to owners of the Battlefield: Bad Company 2 PC game and console players who registered their VIP code.

For more information about VIP Map Pack 7 or Battlefield: Bad Company 2 Vietnam, please visit the Battlefield website at www.battlefield.com. Shooter fans worldwide are also invited to check out EA’s newly relaunched‘Gun Club’, an affinity program that rewards gamers for doing what they love best– enjoying their favorite games. When Battlefield: Bad Company 2 Vietnam launches on December 21, 2010,‘Gun Club’ members are invited to take part in the‘Welcome to the Jungle’ challenge to earn the‘Good Morning Vietnam’ badge. Find out more at www.gunclub.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO and EA STORE are trademarks of Electronic Arts Inc. Battlefield: Bad Company and Frostbite are trademarks of EA Digital Illusions CE AB. Xbox and Xbox LIVE are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks are the property of their respective owners.


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