'Be The One' With Electronic Arts At The London Games Festival

Will you Be The One to play the newest video games before anyone else? Will you Be The One to take the stage and show off your gaming skills in front of thousands of people in London’s Trafalgar Square? Will you Be The One to meet and beat your heroes?

Electronic Arts, the world’s leading developer and publisher of interactive entertainment, is giving you the chance to find out, when it brings a two-day carnival of gaming to central London as part of the London Games Festival. Between October 25 and 26, EA invites the public to try out some of the hottest new games this holiday season. Playing titles such as FIFA 08, The Simpsons™ Game, Need for Speed™ ProStreet, Rock Band™ and Boogie™, novice and expert gamers alike will be recruited to the main stages at the foot of Nelson’s Column. Here they will get to Be The One and take part in a range of amazing live challenges alongside or against other members of the public and a host of celebrity guests from the worlds of showbiz, music, entertainment and sports.

“All eyes will be on London this week as we celebrate the enormous creativity and innovation of the interactive entertainment industry,” said Keith Ramsdale, vice president and country manager, EA UK.“EA’s event at London Games Festival will give everyone the chance to experience gaming in an exhilarating new way that can be enjoyed by all the family.”

The extravaganza will also feature live music performances from top international artists, exclusive access to never-before-seen games content, and plenty of playtime for those who just want to get down to some serious gaming action. If that wasn’t enough, EA is also giving gamers the opportunity to take on creators and developers from a number of EA studios to literally beat them at their own game in the‘Beat the Makers Challenge’.

EA’s London Games Festival‘Be the one’ Carnival will kick off on London’s Trafalgar Square at 6pm on Wednesday 24 October.

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For more information please visit www.myspace.com/betheone or contact:-

Xenia Xenophontos - 020 7100 7100 / xenia@shinecom.com or

Charlotte Cormack - 020 7100 7100 / charlotte.cormack@shinecom.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk

Notes to editors

The following games will be showcased at EA’s Be The One in Trafalgar Square:

FIFA 08

The Simpsons™ Game

Rock Band™

The Sims™ 2 Castaway

Tiger Woods PGA TOUR® 08

Need For Speed™ ProStreet

Burnout™ Paradise

NBA LIVE 08

Madden NFL 08

Boogie™

MySims™

Smarty Pants™

Skate.

Details of games including fact sheets, press releases, images, videos, pricing and availability are available on request.

EA, EA SPORTS, EA SPORTS BIG, POGO, Rock Band, The Sims, Need for Speed, Burnout, Boogie, MySims, Smarty Pants are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Tiger Woods, PGA TOUR, NBA, John Madden, NFL and FIFA are trademarks or other intellectual property of their respective owners and used with permission. THE SIMPSONS is a trademark of Twentieth Century Fox Film Corporation and its related entities. All other trademarks are the property of their respective owners.


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