Bee Movie(TM) Game Demo Debuts On Xbox Live Marketplace

FOR IMMEDIATE RELEASE

Santa Monica, CA– October 4, 2007– Activision, Inc. (Nasdaq: ATVI) announced today that the Bee Movie™ Game demo is now available for free download on Xbox Live® Marketplace for the Xbox 360™ video game and entertainment system from Microsoft. The demo features a full action-packed chase level in which players must learn to navigate an onslaught of New York City street traffic, narrowly avoiding collisions with speeding cars, trucks and other hazards as they experience life from a bee’s perspective.

Bee Movie Game is based on the upcoming DreamWorks Animation film, Bee Movie, from creator Jerry Seinfeld. Bee Movie Game allows players to race, chase, fly and blast their way through the adrenaline-fueled world from the feature film and beyond. As the witty and courageous Barry B. Benson, gamers are propelled on an exciting adventure to save the bees’ production of honey.

Bee Movie Game will be available this fall for the Xbox 360 video game system from Microsoft, PlayStation®2 computer entertainment system, Games for Windows®, Wii™ home video game system from Nintendo and the Nintendo DS™. The Xbox 360, Wii, PS2 and Games for Windows versions are rated“E” (Everyone– Mild Cartoon Violence) and the DS is rated“E” (Everyone– Comic Mischief) by the ESRB.

For more information on Bee Movie Game, please visit www.beemoviegame.com.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as“will,”“will be,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,” and similar expressions. These risks and uncertainties include, but are not limited to, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

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Bee Movie™&© 2007 DreamWorks Animation L.L.C.

Xbox® and Xbox 360™ are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.


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