BEELINE AND PEANUTS WORLDWIDE TO BRING “SNOOPY®’S STREET FAIR” TO SMARTPHONES THIS NOVEMBER

LOS ANGELES, CA – September 12, 2011–Snoopy, Charlie Brown and the whole PEANUTS gang will be making their way to smartphones this November with the announcement of “Snoopy’s Street Fair” by Beeline™ Interactive, Inc. and Peanuts Worldwide.  In the smartphone social networking game, players are tasked with building and organizing a street fair to help the PEANUTS gang raise funds for new baseball uniforms they need to play in a little league baseball tournament.

Playing from the perspective of Charlie Brown, players can recruit the entire PEANUTS crew to work different stalls and concessions including Sally’s Lemonade Stand, Lucy’s Psychiatrist Service, Linus’ Pumpkin Pie Stand, Marcie’s Book Stall and Pigpen’s Flea Circus to name a few.  To truly capture the spirit of PEANUTS , the game will include the classic theme music from the original cartoons as well as official voice talent.

While the rest of the gang is busy with the fair, Snoopy will roam the game leaving a path of mischief in his wake. Depending on Snoopy’s costume he’ll pounce on piles of leaves, help redesign stalls dressed as Artist Snoopy or, in the case of his Beagle Scout costume, collect marshmallows with his beagle scout troop in tow.  Each costume will also unlock a themed minigame including a lemonade making game, a color mixing game and a marshmallow roasting game.

Snoopy’s Street Fair also includes several social features including gifting, messaging friends and interacting with friends’ fairs. As players progress through the game, they’ll also unlock Charles M. Schulz’s classic PEANUTS comic strips, which can be viewed and enjoyed from within the app.

When released this November, “Snoopy’s Street Fair” will be available as a free download. Optional in-app currency will be offered, so players can progress in the game faster and unlock special content.

Follow Beeline and PEANUTS on Twitter and Facebook:

www.twitter.com/BeelineGames

www.facebook.com/BeelineGames

www.twitter.com/Snoopy

www.facebook.com/Snoopy

About Beeline Interactive, Inc.

Beeline is a leading worldwide developer and publisher of games for smartphone platforms. A wholly owned subsidiary of Capcom, Beeline was formed with the mandate of creating original and licensed games specifically designed for unique play style of the smartphone gamer.

Beeline counts the hits Smurfs'® Village, Zombie Cafe™ and Lil' Pirates™ among its portfolio and brings a solid foundation of strong brands, innovation and compelling social gameplay to the market. For additional information on the company and its offerings, please visit  www.Beeline-i.com.  

About Peanuts Worldwide

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. (NASDAQ: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S ® , BONGO ® , BADGLEY MISCHKA ® , JOE BOXER ® , RAMPAGE ® , MUDD ® , LONDON FOG ® , MOSSIMO ® , OCEAN PACIFIC ® , DANSKIN ® , ROCA WEAR ® , CANNON ® , ROYAL VELVET ® , FIELDCREST ® , CHARISMA ® , STARTER ® and WAVERLY ® . In addition, Iconix owns an interest in the ARTFUL DODGER ® , ED HARDY ® , ECKO ® , MARC ECKO ® , ZOO YORK ® , MATERIAL GIRL TM , and PEANUTS brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

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Beeline is a trademark of Beeline Interactive, Inc. in the U.S. and other countries.   All other trademarks are the property of their respective owners.

© 2011 Peanuts Worldwide LLC

   


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