Hilversum, Netherlands; February 18th 2010 - Four years after launching into the Benelux market, and after having secured a solid position as a major Nintendo formats publisher in their home market, Foreign Media Games TM (FMG) announces the establishment of a direct publishing operation in the UK.
The UK assault will be lead by Connect International, the veteran sales outfit headed-up by industry experts Yolande Barbe and Simone Jenkinson. Connect will handle the publisher's national account and independent retail relationships whilst Peppermint P has been appointed to support the sales operation with high-impact PR and marketing campaigns.
FMG Managing Director, Michel van Elmpt said, "Although we're relatively unknown in the UK, FMG has built up an unrivalled position in the Benelux market where retail and distribution partners expect high quality games with broad market appeal, backed by comprehensive sales and marketing support." He continued "We will adhere to these principals within the UK, which is also our first overseas direct-to-retail market".
Connect International director, Simone Jenkinson, added "FMG's success in Europe is unrivalled and they've built a great reputation for delivering high-quality product with major support, both in terms of sales and marketing. The appointment of Peppermint P, alongside a generous marketing budget that has been ring fenced for the first-half release slate, makes the FMG retail offering very exciting and we're delighted to be on board".
Part of the Foreign Media Group of companies, Foreign Media Games is set to publish a large range of game titles with broad appeal. The product slate combines high-quality production values with licenses from other sectors, including casual gaming and the music industry.
FMG will announce its UK release schedule in the coming weeks.
For more information contact:
Simone Jenkinson, Connect International
Tel: 01564 200948
Tony Coles, Peppermint P
Tel: 0207 240 2645
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Notes to Editors
About Foreign Media Games
Foreign Media Games (FMG) is an innovative creator, publisher and distributor of family-friendly and casual video games for a wide array of devices including game consoles, handheld devices and personal home computers.
Since incorporation in 2001, FMG has built a distribution network in over twenty countries and has localised products into more than six languages. As part of Foreign Media Group the games division sits alongside other business units that are focused on industries including book publishing, music, film and television, and are operated via a network of offices in The Netherlands, Belgium, Germany and Scandinavia.
Foreign Media Games is headquartered in Hilversum, Netherlands and the company website is located at: foreignmediagames.com
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Foreign Media Games is a trademark of Foreign Media Group. All rights reserved.