BEYBLADE: METAL FUSION COLLECTORS’ EDITIONS ON THE WAY FROM HUDSON ENTERTAINMENT

SAN MATEO, CA– Aug. 17, 2010– Hudson Entertainment, the North and South American subsidiary of HUDSON SOFT, will be offering three exclusive BEYBLADE: Metal Fusion collectors’ editions for the Nintendo DS TM at select retailers in the U.S. and Canada. The“Cyber Pegasus 100HF” Edition will be available at Toys "R" Us ® ; the“Bakushin Susanow 105F” Edition will be available at Walmart; and the“Counter Leone D125B” Edition can be found at other major retailers this fall. Each collector edition will come with an exclusive in game character and toy Beyblade. These exclusive Beyblades have a unique metal facebolt not available anywhere else, and also allow for enthusiasts to customize their Beyblades to be uniquely their own.

“The BEYBLADE franchise is incredibly popular with kids, so we’re happy to be able to offer these limited edition toys to go along with the game,” said Mike Pepe, director of marketing for Hudson Entertainment.“In addition, the limited edition bonuses that can be used in the actual game make for an even more special Beyblading experience that will only be available to a limited few.”

Also included with these collectors’ editions of BEYBLADE: Metal Fusion are special in-game characters made exclusively for purchasers. Players with access to the limited edition versions of the game can log online from their Wii using Nintendo ® Wi-Fi Connection to compete against different players and download their counterpart’s unique characters and Beyblades to add to their own DS collection.

In BEYBLADE: Metal Fusion, players compete against 19 other Beybladers in the World Championships. With customizable stadiums, players can choose from a variety of terrains and shapes for battle. Players will also have the chance to become the No. 1 Beyblader by utilizing special attacks and winning strategies. Featuring voice commands using the DS microphone and supporting 2-player competition via the Nintendo ® Wi-Fi Connection or wirelessly using a single-card, BEYBLADE: Metal Fusion lets players battle for the rights to be the best.

The games feature actual characters from Nelvana and d-rights Inc.’s BEYBLADE: Metal Fusion animated television series, which launched in Canada in May 2010 on YTV and debuted in the United States on Cartoon Network in late June. Hudson Entertainment is also simultaneously releasing a version of the game for Wii TM entitled BEYBLADE: Metal Fusion– Battle Fortress where players find themselves in the midst of a disappearance of the world’s most powerful Beybladers. Sucked into a giant fortress, players must battle robot bladers and discover the mystery behind the abduction. BEYBLADE: Metal Fusion– Battle Fortress is equipped with four-player“Battle Mode” competition allowing players to face off against three other human or AI controlled enemies, or play co-operatively with allies.

For more information on BEYBLADE: Metal Fusion as well as other titles from Hudson Entertainment, please visit www.hudsonent.com.

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Hudson Entertainment is the North and South American subsidiary of Hudson Soft, an international provider of games and entertainment content founded in 1973. Hudson Entertainment focuses on three key businesses: console retail games, digital download content, and music. Hudson introduced best-selling videogame franchises including Bomberman, Bonk, Military Madness and Deca Sports. Through numerous partnerships with record labels, Hudson has become a leading provider of digital music and video content. For more information on Hudson Entertainment, please visit www.hudsonent.com.

About Corus Entertainment Inc.

Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, CosmoTV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

About d-rights Inc.

d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world’s biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com.

About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.© 2010 Hasbro, Inc. All Rights Reserved.


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