BEYBLADE: Metal Fusion spins in

Konami Digital Entertainment GmbH has revealed it will be bundling exclusive, collectable Beyblade toys with its Wii TM and Nintendo DS versions of BEYBLADE: Metal Fusion.

BEYBLADE: Metal Fusion is based on the brand new TV show of the same name from Nelvana and d-rights Inc., and features a new cast of characters taking on the continued battle between good and evil. Gingka, the hero, and his group of loyal friends rally against a dangerous group called the Dark Nebula. The series follows a group of competitors who vie to be the best at Beyblading, enhancing their Beyblades, and engaging in a series of thrilling adventures. The TV show will make its debut across Europe shortly, with announcements to follow.

HUDSON SOFT has developed bespoke Wii and Nintendo DS versions, and Konami has announced that each will come bundled with a special Beyblade toy from Hasbro. The Wii game will include a Counter Leone Beyblade, while the Nintendo DS version will house a Cyber Pegasus Beyblade. Both are exclusive with the video games and are not available anywhere else.

The BEYBLADE: Metal Fusion games arrive following an agreement between HUDSON SOFT and Corus Entertainment Inc.’s Nelvana Enterprises to develop and distribute video games based on the new boys’ action TV series. The two games are being developed by HUDSON SOFT in Japan, and will feature gameplay elements perfectly targeted at the host hardware.

The Wii version of BEYBLADE: Metal Fusion features a complete game-specific story featuring original characters from the show. Players find themselves in the midst of a disappearance of the world’s most powerful Beybladers and duly sucked into a giant fortress, where they must battle robot bladers and discover the mystery behind the abduction.

BEYBLADE: Metal Fusion boasts a challenging four-player‘Battle Mode’ competition, wherein players face off against three other human or AI controlled enemies, or play co-operatively with allies. By using the Wii Remote TM , players can save and carry any blades they have created to friends’ houses for competition. With customizable stadiums, players can choose from a variety of terrains and shapes for battle and use special attacks and winning strategies to emerge victorious.

About Konami Group

KONAMI CORPORATION was established in 1973, and became a holding company of the Konami Group on March 31, 2006. KONAMI CORPORATION covers the fields of "Digital Entertainment Business," "Gaming&System Business" and "Health&Fitness Business". KONAMI CORPORATION went public on Tokyo Stock Exchange in 1988, the London Stock Exchange in 1999, and the New York Stock Exchange in 2002. Home Page URL: www.konami.co.jp. Konami Digital Entertainment GmbH is a wholly-owned subsidiary, responsible for popular franchises like Metal Gear Solid, Silent Hill and Pro Evolution Soccer amongst other top sellers. Konami Group is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 22 billion cards worldwide. For more information concerning Konami Digital Entertainment GmbH and its products, please visit www.konami-europe.com.

KONAMI is a registered trademark of KONAMI CORPORATION.

About HUDSON SOFT COMPANY, LIMITED

HUDSON SOFT CO. LTD., was established in 1973, and creates and provides various own brand games for home-use video game consoles, as well as aggressively promoting digital download content. Additionally HUDSON conducts wide range of other businesses, including provision of mobile contents, PC games, music and visuals. For more information, please visit: http://www.hudson.co.jp/index_e.html

About Corus Entertainment Inc.

Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, CosmoTV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

About d-rights Inc.

d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world’s biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com.

About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.

© 2010 Hasbro, Inc. All Rights Reserved.

BEYBLADE: Metal Fusion will be available for Wii and Nintendo DS in November. For more information, please contact Steve Merrett at Voltage PR via steve@voltagepr.com or call 020 7502 4462.


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