BIOWARE’S Dragon Age: Origins Hits retail shelves in North America

EDMONTON, ALBERTA, CANADA– November 3, 2009– Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS) announced today that the highly-anticipated game Dragon Age™: Origins is now available on the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system and PC. Dragon Age: Origins introduces a dark and gritty approach to the fantasy genre where players must make ruthless decisions and be willing to sacrifice their friends and loved ones for the greater good of mankind. Several downloadable content packs are also now available, including Warden’s Keep, The Stone Prisoner and the Blood Dragon Armor.

“The launch of Dragon Age: Origins is the fantasy event of 2009,” said Dr. Ray Muzyka, co-founder of BioWare and Group General Manager of the RPG/MMO Group at EA.“I am extremely proud of the entire development team - and we’re all very excited to release one of our best games yet!”

BioWare has also launched a robust package of downloadable content (DLC) for Dragon Age: Origins. The Stone Prisoner gives players access to new environments, items, hours of additional gameplay and the mighty stone golem Shale who can become one of the most powerful party members in the game. The Warden’s Keep premium DLC provides players of Dragon Age: Origins with a new dungeon-exploring adventure, new loot including a set of ancient Grey Warden armor, a chance to gain two of six mysterious new abilities, a new base complete with merchants and a party chest to store their hard-earned items. In addition, BioWare has released the Blood Dragon Armor DLC, a set of themed armor that gives players additional protection in combat and will be available for use in both Dragon Age: Origins on the PlayStation 3, Xbox 360 and PC and in Mass Effect™ 2 on the Xbox 360 and PC.

Players who previously downloaded the Dragon Age: Origins Character Creator to create their player character can now bring their hero to life in Dragon Age: Origins for PC. Screenshots, game data and story information can be uploaded to the new BioWare Social Network at http://social.bioware.com as players share great moments of their own personal adventure with other community members.

In Dragon Age: Origins, players take the role of a Grey Warden, one of the last of an ancient order of guardians. Now, as a rising evil threatens to destroy all life, it is up to players to unite the shattered lands and slay the corrupted dragon known as the Archdemon. On this journey, players will need to make critical choices that affect them and various members of their party.

Dragon Age: Origins is available today in North America on PlayStation®3, Xbox 360® videogame and entertainment system and PC. In Europe, Dragon Age: Origins will be released on November 6th on the Xbox 360® videogame and entertainment system and PC and later in November on PlayStation®3. Dragon Age: Origins is rated M by the ESRB and 18+ by PEGI.

For more information on Dragon Age: Origins, please visit www.dragonage.com.

About BioWare

BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world's most critically acclaimed titles, including Baldur's Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™ and Mass Effect™. BioWare operates in Edmonton (Alberta, Canada), Montreal (Quebec) and Austin (Texas). BioWare’s announced projects include the dark heroic fantasy game Dragon Age: Origins, as well as Mass Effect 2™, the epic sequel to Mass Effect, and the story-driven massively multiplayer online game, Star Wars®: The Old Republic™. In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit www.bioware.com; to join the millions of fans already registered on our community, go to http://social.bioware.com.

About Electronic Arts

Electronic Arts Inc. (EA), in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies.“PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.

Contacts:

Tammy Schachter

Senior Director of PR

650-628-7223

tschachter@ea.com

Brian Rubin

47 Communications

212-391-4707

brian@fortyseven.com

Erik Einsiedel

EA Games Label PR

780.430.0164, ext. 1146

erik@bioware.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.