BioWare Announces Special Pre-Order Offer For Mass Effect On PC

Edmonton, Alberta, Canada (April 29, 2008)– Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), is proud to announce that key retailers across North America will be offering $10 off for all pre-orders of Mass Effect™ for the PC1, shipping to retailers May 27, 2008 in North America and June 6, 2008 in Europe. Gamers will receive the $10 discount by pre-ordering Mass Effect at both specialty and online retailers including GameStop, Amazon.com and GoGamer.com.

Gamers who pre-order Mass Effect through the Electronic Arts online store will receive bonus items2 from the game Dead Space™, the highly anticipated sci-fi survival horror game by EA, including the first issue of the Dead Space comic book and a Dead Space poster while supplies last.

Published by EA and re-designed for the PC by Demiurge Studios and BioWare, Mass Effect invites players to take the role of Commander Shepard as they set out on an adventure to save the galaxy from imminent destruction. Wrought with treachery, heroism, difficult decisions and a universe filled with unique and colorful species, Mass Effect delivers a truly compelling storyline.

Fully optimized for the PC, Mass Effect includes a new Tactical Heads-Up Display, higher resolution visuals, an enhanced inventory system, fully optimized controls designed specifically for the PC, individual squad control and a new decryption mini-game. The“Bring Down the Sky” downloadable content for Mass Effect on PC, featuring 90 minutes of new gameplay, will also be available free for registered BioWare Community members at the launch of Mass Effect PC.

Originally released for the Xbox 360™ videogame and entertainment system, Mass Effect has received critical acclaim throughout the world with more than 80 awards including 2007 Console Game of the Year and Role-Playing Game of the Year ( http://masseffect.bioware.com/previewsawards).

The $10-Off pre-order offer is available now at all participating retail and online retail outlets. The Dead Space pre-order offer is available now at the Electronic Arts online store at www.eastore.ea.com. Mass Effect is rated“M” for Mature by the ESRB. For more information about Mass Effect, please visit www.masseffect.com.

###

1 Value of discount will be deducted from product list price. Valid for new orders of“Mass Effect” for PC of equal or greater value only. Discount is valid only on purchases from participating retailers. This offer is not valid at the EA STORE at www.eastore.ea.com. This offer expires on May 27, 2008, and cannot be combined with any other offer, Gift Card, rebate or other discount coupons. Valid only in U.S. Limit one offer per person. Subject to availability. Customers are responsible for shipping, handling and applicable sales tax. Offer may not be substituted, exchanged, sold or redeemed for cash or other goods or services. Void where prohibited, taxed or restricted by law.

2 Offer expires May 27,2008. Good only for new purchases of“Mass Effect” for PC. Valid only at the EA STORE at www.eastore.ea.com. Limit one offer per person. Offer may not be substituted, exchanged, sold or redeemed for cash or other goods or services. Valid only in U.S. May not be combined with any other offer, gift card, rebate or discount coupon. Product subject to availability. Retailers, distributors and employees of Electronic Arts Inc. and their agencies/affiliates are not eligible. Void where prohibited, taxed or restricted by law.

About BioWare

BioWare develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate™ and Neverwinter Nights™ series, and Star Wars®: Knights of the Old Republic™. Original BioWare-created IPs include Jade Empire™ and the 2007 Game of the Year, Mass Effect. With studios in Edmonton, Canada, and Austin, Texas, BioWare is hard at work on the epic fantasy RPG, Dragon Age and Sonic Chronicles: The Dark Brotherhood for the Nintendo DS™, as well as several unannounced projects including a massively multiplayer online game. In 2008, BioWare was acquired by the world’s leading electronic entertainment publisher, Electronic Arts. For more information on BioWare, visit www.bioware.com

About Demiurge Studios

Demiurge Studios™ is an independent video game development house providing top-tier development services to industry leading publishers and developers and creating original IP. The studio has worked on over a dozen PC, console and online titles, including Mass Effect™, Brothers in Arms® and Bioshock™. The talented and skilled team at Demiurge handles everything from full development to specialty services, including pre-production, ports and co-development. For more information please email info@demiurgestudios.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.

Tammy Schachter

Senior Director of Public Relations

EA Games Label

650-628-7223

tschachter@ea.com

Matt Atwood

Senior Manager, Public Relations

EA Games Label - BioWare

780.430.0164, ext. 1450

matwood@bioware.com

Erik Einsiedel

Public Relations Coordinator

EA Games Label - BioWare

780.430.0164, ext. 1146

erik@bioware.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.