BIOWARE FOUNDERS DR. RAY MUZYKA AND DR. GREG ZESCHUKTO DELIVER KEYNOTE ADDRESS AT GAME DEVELOPERS CONFERENCE® CANADA

San Francisco– April 9, 2009– Dr. Ray Muzyka, co-founder, general manager and CEO of BioWare and Dr. Greg Zeschuk, co-founder and vice president, Entertainment and Miscellaneous, of BioWare will give a keynote address at the inaugural Game Developers Conference® Canada (GDC Canada). The keynote, entitled“Emotionally Engaging Narrative: Gaming’s New Frontier,” will take place on the morning of May 13, 2009. BioWare is an award-winning development studio with locations in Edmonton and Montreal, Canada, and Austin, Texas, known for critical and commercial hit games such as Baldur’s Gate™, Neverwinter Nights™, Mass Effect™ and many others that place storyline and emotion at the forefront. The Think Services Game Group and Reboot Communications will bring GDC Canada to the Vancouver Convention&Exhibition Centre May 12-13, 2009.

BioWare was founded in 1995 by Zeschuk and Muzyka and acquired by Electronic Arts in 2008, where both founders are now vice presidents. BioWare’s games include the Baldur’s Gate series, Neverwinter Nights, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect and Sonic Chronicles: The Dark Brotherhood. Among the many highly-anticipated BioWare titles are the fantasy epic Dragon Age™: Origins as well as Mass Effect™ 2, the sequel to the 2007 Game of the Year, and Star Wars®: The Old Republic™, a Massively Multiplayer Online (MMO) title. In addition to their work at BioWare and Electronic Arts, Zeschuk and Muzyka serve as directors and co-chairmen of CodeBaby Corp., a software company developing a next generation interface for digital media and the Internet.

“We couldn’t have found two more appropriate speakers for the inaugural GDC Canada, as Ray Muzyka and Greg Zeschuk are two of the most esteemed members of the game development community worldwide, and certainly leaders amongst the Canadian game development community,” said Izora de Lillard, event director at Think Services Game Group.“Both are also pioneers of the move towards making games that tell rich stories and affect players on a deep emotional level; we look forward to hearing how they inspire the attendees of GDC Canada to push their games into what they are rightfully calling gaming’s‘new frontier.’”

The Game Developers Conference® Canada will feature global perspectives on cross-discipline and cross-platform content, and will serve as an opportunity for developers to share best practices for fostering excellence and quality games. GDC Canada, presented by the Think Services Game Group and Reboot Communications, will cover industry leading methodologies in game design, production, programming, visual arts and writing for big-budget multiplatform videogames. Conference sessions have been announced on the GDC Canada website with speakers from Electronic Arts Black Box, Monkeyshines Entertainment and Maxis/Electronic Arts recently confirmed, and others being added continuously. To register for GDC Canada, learn about sponsorship opportunities or to view conference information, please visit www.gdc-canada.com.

About Reboot Communications

Reboot Communications Ltd. is a Canadian company based in British Columbia, that specializes in organizing and implementing national and international conferences focused on information technology, public safety, privacy and security, health, electronic gaming and counterterrorism. Over the past twelve years, Reboot has provided a full spectrum of conference management services to the private and public sector, including: marketing and communications, logistics, agenda development, sponsorship sales, research and intergovernmental expertise. For more information please visit: http://www.rebootconference.com

About the Think Services Game Group

A core provider of essential information to the professional game industry, the Think Services Game Group offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include Game Developer Magazine, Game Developer Research, the Webby Award-winning Gamasutra.com, GameCareerGuide.com, WorldsInMotion.biz, GameSetWatch.com, GamesOnDeck.com, SeriousGamesSource.com, the Game Developers Conference®, the Austin Game Developers Conference®, the Paris Game Developers Conference®, GDC Mobile, the Game Career Seminars, the Independent Games Festival and Summit, and the Game Developers Choice Awards. For more information, please visit http://www.tsgamegroup.com.

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Contact: Sibel Sunar / Brian Rubin

fortyseven communications

323.658.1200 / 212.391.4707

sibel@fortyseven.com / brian@fortyseven.com

Ahmad White

Think Services Game Group

awhite@think-services.com

415-947-6207


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