BIOWARE UNVEILS THE EXILED PRINCE DOWNLOADABLE CONTENT PACK FOR DRAGON AGE II

Guildford, UK– January 7, 2011– Leading video game developer BioWare , a division of Electronic Arts Inc. (NASDAQ: ERTS), announced today“The Exiled Prince,” a three-mission digital content pack for Dragon Age II™, will be available for download coinciding with Dragon Age II’s UK retail launch on March 11, 2011. Gamers who pre-order Dragon Age II before January 11 will receive a free upgrade to the Dragon Age II BioWare Signature Edition, which includes over£15 of additional content including“The Exiled Prince” DLC pack, the game’s digital soundtrack and an exclusive in-game digital armory featuring a variety of in-game weapons. For those who do not preorder Dragon Age II before January 11,“The Exiled Prince” will be available for purchase separately for 560 Microsoft Points.

“The Exiled Prince” introduces the noble archer Sebastian Vael, with players joining him in the middle of his quest to avenge the brutal murder of his family. Sworn to the priesthood as a boy, Sebastian is forced to re-enter the viper's nest of princely politics when his family is brutally murdered, leaving him as the sole surviving heir. Banding together with Sebastian and his unshakable loyalty and excellent aim, players will choose to either avenge Sebastian's murdered family to reclaim his title or direct his holy vengeance on their enemies in Kirkwall. In addition to this action-packed storyline, players will also be able to enlist Sebastian as a follower throughout a majority of Dragon Age II.

“Our goal for the Dragon Age II DLC is to extend Hawke’s journey and the Dragon Age universe by introducing additional characters with meaningful storylines and intense, dynamic missions,” said Mark Darrah, Executive Producer of Dragon Age II.“Not only will’The Exiled Prince’ allow players to experience Sebastian’s powerful revenge story, but they will also be able to utilize him as a follower throughout Hawke’s rise to power in Dragon Age II.”

One of the most anticipated games of 2011, Dragon Age II, has been hailed as“An Epic…” by Game Informer magazine,“brutal and incredibly satisfying” by IGN.com and“Bloody as Hell… by 1Up.com . Dragon Age II will be available on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system and PC in North America on March 8, 2011 and in Europe on March 11, 2011. For more information on Dragon Age II, please visit www.DragonAge.com, follow the game at twitter.com/dragonage and on Facebook at http://www.facebook.com/DragonAgeOrigins.

About BioWare

BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world's most critically acclaimed titles, including Baldur's Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic , Jade Empire™, Mass Effect™ and Dragon Age . BioWare operates in Edmonton (Alberta, Canada), Montreal (Quebec), Austin (Texas), Fairfax (Virginia) and Galway (Ireland). Currently announced projects at BioWare include the PlayStation 3 version of Mass Effect 2, one of the highest rated video games of all time, Mass Effect 3, Dragon Age 2, the highly anticipated sequel to 2009’s“RPG of the Year” Dragon Age: Origins, and the story-driven massively multiplayer online game, Star Wars®: The Old Republic . In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit www.bioware.com, or follow us on Twitter at www.twitter.com/biofeed. To join the millions of fans already registered on our community, go to http://social.bioware.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks of EA International (Studio and Publishing) Ltd. EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.


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