Bitoon Games signs an agreement with Softstar Entertainment to distribute BasketDudes in Asian territories

  • BasketDudes is the Spanish videogame created by Bitoon Games which Softstar will operate in Taiwan, Hong Kong and Macao.
  • Softstar, which is quoted on the Stock Exchange of Taiwan [Code 6111:TT], has an online gaming network of 3.3 million unique users and 2 million followers in different social networks.
  • Bitoon is a pioneer in Spain in developing the Free-To-Play business model


December 5th, 2011. Bitoon Games, a Spanish company that specializes in creating and editing Free2Play games, closed an agreement this week with Taiwanese publisher Softstar Entertainment to market BasketDudes, its first online multiplayer game. It allows users from all over the world to create and customize their own basketball teams to compete- for free- in real time. Launched in Spain this summer, and recently awarded with the Best European Online Game Award at Fun&Serious Game Festival, it will be available in Taiwan, Hong Kong and Macao at the end of the year.

Bitoon creates, publishes and operates its free multiplayer games nationally and internationally. Since the launch of BasketDudes last June in Spanish and in English, the gaming community has reached over 50,000 users, with a monthly growth of 85%. Furthermore, the agreement with Softstar will be a significant boost for the game, since the Asian market is where the Free2Play business model has been the most widespread for many years in the gaming industry, and also the most successful.

Bitoon, the pioneer for this model in Spain, has found the perfect partner in Softstar to enter the Asian market with, and thus become outstanding content in the Taiwanese publisher’s catalog.

Its first videogame, BasketDudes, gives users the chance to create their own basketball team, customize it, manage it and compete in real time against players from all over the world. Its launch, which in Spain took place last summer, is expected to reach the territories of Taiwan, Hong Kong and Macao starting next December on the Softstar platform. For that purpose, it has been translated into traditional Chinese, with which it will reach a vast market of users.

The Free2Play business model it is experiencing a major boom and demand over the world, and Bitoon aims to be on top of Spanish Free2Play market and a top player worldwide.

In this regard, Fernando Piquer, CEO of Bitoon Games, indicated during the signing that “This agreement is an example of Bitoon’s clearly international vocation. We know there are markets that are very receptive to developing quality Free2Play, and that is where we need to be- with the best partners in the market, as is the case with Softstar.”

BasketDudes, the first Spanish game distributed by Softstar Entertainment

Softstar is an independent company focused on developing, editing and operating online games on multiple platforms, including mobile devices, personal computers (PC) and the web. This year, Softstar found its next “star” player in Spain to add to its existing powerful line up of multiplayer online games.

Being in the game industry for almost 25 years, Softstar was able to stay ahead of the market by creating valuable IPs, understanding consumer needs and delivering consumer wants. With these core values together with the increasing growth of user’s interest in action sports, Softstar has been searching for potential partners in this area for some time now. Upon meeting Bitoon and seeing the high level of customization offered by BasketDudes to the users,  Softstar knew right away this is the partnership they have been waiting for in order to provide the services coincide to user’s behavior.

Having the same mission statement, Bitoon and Softstar will do whatever it takes to offer the most unique experience of simple gameplay mechanics but enriching gaming experiences to all sport fans.

This strategic alliance would be the key in setting up the newest standard of basketball MMO in Taiwan, Hong Kong and Macao.


Softstar is an independent company focused on developing, editing and operating online games on multiple platforms, including mobile devices, personal computers (PC) and the web. Since its founding in 1988, Softstar has been a pioneer in the Asian market in the RPG (role-playing game) genre. Softstar is responsible for some of the most successful titles in the Chinese-speaking market such as “The Legend of Sword and Fairy” and the “Chinese Paladin” series. With offices in Taipei, Shanghai and Beijing, it has edited and operated over 150 games, and its IPs have been successfully exported to the audiovisual sector. Currently, the company is quoted on the Stock Exchange of Taiwan.


BITOON GAMES is an independent company, focused in the development and publishing of Free2Play MMO games and Online Virtual Worlds, over multiple platforms and formats, applying Item Selling and Brand Entertainment business models.

Based in Madrid (SPAIN), and funded by Fernando Piquer and David Cantolla, BITOON is composed of a growing team of professionals in the interactive entertainment industry, fully devoted to the creation of the most enjoyable Free2Play Online Gaming Experiences with an international reach.


Zahira Tomasi – PR & COMMUNICATION MANAGER at BITOON - (+34) 91.445.85.60/ /  / 

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