Bjorn Jonsson Joins GUNNAR Optiks as New Vice President of International Sales

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3D, Consumer electronics, Digital Lifestyle, GUNNAR Optiks, Gadgets, Gear, Retail, accessories, health, peripherals

SAN DIEGO - October 7, 2011

GUNNAR Optiks® today announced the hiring of Bjorn Jonsson as Vice President of International Sales. With an extensive background in performance optics, apparel, and consumer electronics, Jonsson brings a history of business growth and leadership to complement GUNNAR’s seasoned executive team. Jonsson was aggressively recruited to spearhead the rapid expansion of GUNNAR’s international sales platform. Already available in 17 countries, GUNNAR expects to add another 15 in 2012. Jonsson’s prior experience includes senior executive roles with notable brands including Oakley and Boost Mobile, where he led all international sales and marketing efforts. Jonsson also currently serves as a Professor of Marketing at Vanguard University and as a Board Member for Dynamic Air Engineering.

“GUNNAR Optiks’ international presence continues to grow and we are pleased to have Bjorn Jonsson on board to cultivate our expansion abroad,” said Rob Aarnes, president of GUNNAR. “Bjorn’s knowledge and experience will expedite GUNNAR’s success overseas as we move into new markets, reinforce our leadership position in existing territories, and galvanize GUNNAR as a global brand in the years to come.”

GUNNAR Optiks is currently distributed in Europe, Israel, Canada, and Taiwan, with pending distribution deals in Hong Kong, Japan, Korea, Australia, India and China.

To learn more about GUNNAR Optiks, please visit:

A press kit containing a Fact Sheet, product FAQs and other assets may be downloaded by clicking here (2MB).

About Computer Vision Syndrome

Computer Vision Syndrome (CVS) is a visual condition that negatively impacts 125 million computer users according to the American Optometric Association. A study by the Vision Council of America concluded that nearly 90 percent of those who use a computer at least three hours a day suffer vision problems associated with computer-related eye strain. A 2004 study at the University of Alabama-Birmingham investigated the link between productivity and exposure to computer screens and found that uncorrected computer vision, even when there are no symptoms, can significantly affect worker productivity and accuracy. With subjects that had focal problems measuring as little as 0.5 diopters, the loss in worker productivity was 8.9 percent, while loss in accuracy measured 38.1 percent. (Daum, 2004)

About GUNNAR Optiks

GUNNAR Optiks, LLC engineers and produces Technology Eyewear, eyeglasses that enhance and work with the human visual system when viewing computer screens and digital devices. GUNNAR, a privately held company, was founded in 2005 and officially launched it's Technology Eyewear in the United States in October, 2008. GUNNAR now offers four categories of Technology Eyewear including Advanced Computer Eyewear, Advanced Gaming Eyewear, Premium 3D Eyewear, and Advanced Outdoor Eyewear. For more information, please visit

GUNNAR, the GUNNAR logo, and i-AMP are registered trademarks of GUNNAR Optiks, LLC. All other trademarks are the property of their respective companies. Copyright 2011. GUNNAR Optiks, LLC. All rights reserved.

Quinn Wageman, Account Director, TriplePoint PR on behalf of GUNNAR Optiks

+1 (310) 438-8115


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