Black Bean Games announces“Get Fit With Mel B”

London, 14th June 2010

Are you ready for an unparalleled interactive fitness software? Take the official license and the knowledge of Fitness First, the world’s largest gym chain, then add a complete and comprehensive nutritional program, 6 types of aerobics disciplines with more than 100 tailored exercises, a brand new proprietary technology and, above all, Mel B, the top worldwide celebrity to train with!

Just shuffle these elements and you’ll have“Get Fit With Mel B”. This is not the umpteenth fitness title, but the ultimate and long-life experience that will entertain your mind and your body.

“We were looking to the future of interaction in Family&Lifestyle products, not just as a porting of a dated experience but as a fresh new vision”, says Fabrizio Vagliasindi, Strategic Corporate Coordinator at Black Bean Games.“Get Fit With Mel B is going into that direction, trying to redesign the feeling of interaction with a trendy approach to a user interface.”

“I have always been passionate about videogames and then when I grew up my preferences moved towards fitness and wellbeing.” says Mel B.“Today I can finally mix together my two big passions, it’s been like a dream. I believe that the upcoming new technologies will definitely deliver more to the people as it is a complete entertainment experience where television show features, videogame mechanics and fitness come into a unique and exciting formula! It is like a new media era, and I want to be a pioneer!”

Get Fit With Mel B is produced by Black Bean Games and developed by the talented and UK based Lightning Fish studios. The videogame is scheduled for release in Q4 2010 for PlayStation ® Move, Kinect TM for Xbox 360 ® and Wii TM and represents a real breakthrough in the fitness genre as it is based on an exclusive proprietary engine that features a sensational full body detection system. Also, it delivers a unique, glamorous and user friendly approach to the whole content package.

In fact, thanks to the camera-based controls, you will be able to train alongside Mel B on the TV screen receiving her real-time feedback. This is definitely a great innovation that makes the Black Bean Games title a must have for every wellness enthusiast.

Mel B, the former Spice Girls member as well as the Official 2010 Fitness First testimonial, is the host of the Oxygen Media second season of hit dance/weight-loss competition series“Dance Your Ass Off”.

In“Get Fit With Mel B”, she will bring you directly into the action, delivering her real-time advices and feedback on several disciplines like dance fit, cardio, step, pump and tone and kickboxing. Furthermore, the game delivers a personal nutritional program (6 meals plans and 140 recipes) totally aligned to your fitness workout.“Get Fit With Mel B” also supports a wide range of fitness accessories such as the fitball, the step and the resistance band.

Mel B will make a special appearance at the Black Bean Games booth #6100 Concourse Hall on Tuesday 15th between 2pm and 4pm.

Come visit us and see the difference!

About Black Bean Games

Founded in 2004, Black Bean Games is the videogames publishing arm of the Leader Group ( www.leadergroup.eu). Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences in order to globally release products for all home and portable console systems and PC. The actual philosophy adopted by Black Bean Games focuses its releases in 2 main areas: Racing and Family&Lifestyle. The catalogue can satisfy a wide range of target audiences and different platforms users. The 2010 line-up is a real breakthrough across the International industry, thanks to the new strong IPs based on prestigious licenses such as NatGeo Quiz!, NewU Fitness First, SBK ® , Superstars V8 and the exclusive WRC World Rally Championship. For further information about Black Bean Games and its products please visit www.blackbeangames.com.

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries. www.fitnessfirst.com

About Lightning Fish

Lightning Fish are a video games developer specialising in family-oriented titles based on motion tracking technology for Sony PlayStation 3, Microsoft Xbox 360 and Nintendo Wii. Based in Banbury, Oxfordshire, United Kingdom, Lightning Fish was founded by industry veterans Simon Prytherch, Mike Montgomery and David Hunt in June 2008. In September 2009 Lightning Fish released their first title, a fitness product for Wii called "NewU Fitness First Personal Trainer". This was published by Ubisoft in the UK and most of Europe and was released as "My Fitness Coach 2" in the USA in January 2010. Their second title, "NewU Fitness First Mind Body" was released in April 2010 and is a Yoga and Pilates based product for Wii. They are now working on multi-platform titles for all the major consoles and are expanding into other genres. Lightning Fish now has 40 staff and has just opened a new studio in Pune, India. They are also finalists for Best New Studio in the forthcoming Develop Awards 2010. For more info please visit www.lightningfishgames.com

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori&Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.

Published by Lago S.r.l Black Bean is a trademark of Lago S.r.l. Developed by Lightning Fish Games Ltd.

All rights reserved.

Fitness First and the Fitness First logo are a trademark of Fitness First Limited.

Trademarks are property of their respective owners. Wii is a trademark of Nintendo.

Xbox, Xbox 360, Xbox LIVE and Kinect are trademarks of the Microsoft group of companies.

Media Contacts:

Kirsty Endfield

Indigo Pearl

020 8964 4545

Phil Robinson

Head of Public Relations, UK

Tradewest Games Ltd

probinson@tradewest.co.uk


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