Blaze By Oberon Media - The Innovative, Game-Changing Platform - Tears Down the Wall between Casual and Social Games, Unites The

NEW YORK - July 20, 2010 Oberon Media, the world's leading multi-platform casual games company, announced today the launch of the market's most innovative platform to date - Blaze by Oberon Media.

Blaze is a game-changer for Oberon's partners and the entire gaming industry. The new e-commerce platform speeds and streamlines social and downloadable casual game distribution to players with a global multi-screen solution. Players no longer have to choose different destinations to experience their favorite social and casual games. Blaze leverages the power of the social graph to help players quickly and seamlessly locate the latest games and allows them to instantly share their enthusiasm with friends.

With Blaze as the company's social game delivery vehicle across a global network of partner sites, Oberon is poised to become the largest distributor for social games outside of social networking sites. That's good news for social game developers who will now have ready access to a massive new audience of casual game players. Casual game players benefit by being able to find their favorite social games side-by-side with casual games on the sites they already know and trust.

The Blaze SDK ensures seamless, hassle-free integration for social, casual, and mobile games. Game developers only need to publish once with Blaze. Within days, they gain access to a thriving and dynamic global social ecosystem of 50 million social and casual players monthly. Massive exposure significantly increases the revenue-generating potential for game developers.

"With the launch of Blaze, Oberon's game-changing platform can provide huge benefits to game developers, our partners, and consumers," said Oberon Chief Strategy Officer, Ofer Leidner. "Developers enjoy easy integration to a network of tens of millions of new players. Our partners gain access to an exciting array of games that use social integration to generate traffic and increase revenue. And consumers are able to access all their favorite social and casual games in one place. It's a win, win, win solution for everyone."

Oberon has integrated social features throughout all Blaze multi-screen touch points to maximize player connections and enthusiasm for the games. Players can share or recommend games, send additional free trial time as a gift, become fans of a game, earn achievements, challenge friends and see what their friends are playing. Oberon will also facilitate multi-platform cross-promotions to encourage players to try the latest and most popular games.

Oberon's initial social game developer partners include Playdom, Evermore Media, Playrix, MetroGames, Backstage, Gogii, Slingo, i-Jet Media, and Nimbus Games. Further deals with top social game developers will be announced in the coming weeks. Oberon will be rolling out the Blaze platform across its partners including MSN UK, Orange France and others.

The Blaze e-commerce platform builds on the products and services that Oberon provides partners to help them succeed, including the GamesBar browser toolbar, GameSaver game discount program, and the UNITY content management system.

Learn more about Blaze by Oberon Media at http://www.blaze.com

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contact:

Oberon Media

Joseph LaSala

212.971.5653

joseph.lasala@oberon-media.com

Bender/Helper Impact

Chrissy Kelleher

212.689.6360

Chrissy_kelleher@bhimpact.com

Stephanie Thoensen

212.689.6360

Stephanie_thoensen@bhimpact.com


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