BLAZE raise the bar with the release of the new Fitness First Mel B Balance Board Step Riser

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BLAZE team up with Mel B and Fitness First to bring new Wii Fit accessories to the Nintendo Wii

Doncaster, UK– 20/08/2010–

Leading video game accessory manufacturer BLAZE is pleased to announce the latest Fitness First licensed product. Endorsed by healthy lifestyle advocate and global superstar Mel B, the Wii Fitness first Balance Board riser adds another level to your Wii workout.

Perfectly designed to sit securely under your balance board, the BLAZE Step riser adds just over four inches to the overall height of the board, bringing it up to the standard step aerobics height, therefore helping you get the very most from your exercise sessions. The added height enables you to work yourself harder when stepping on and off the balance board, bringing you quicker results.

The sturdy base feels secure and rock steady when in use, with rubber feet to give optimum grip on any surface, giving you the confidence to give it your all and maximize your exercise session.

Also included in the pack is a voucher entitling you to a 5 day free trial in your local Fitness First health club and gym, giving you the professional instruction and motivation you need to be successful with your fitness regime.

The BLAZE Fitness First Mel B Step riser will be available in October 2010 and can be purchased from www.blazeeurope.com and leading video games stores for the low price of£14.99

The direct link to the official BLAZE product page is below:

http://www.blazeeurope.com/mel-b-fitness-first/wii-step-riser/prod_128.html

Mel B started her relationship with Fitness First in 2009, becoming the face of National Fitness Week. Mel is fast becoming well known for her enviable figure and keen interest in fitness, following the success of her workout DVD 'Totally Fit'.

Mel is the also face of International Fitness Week for 2010.

Fitness First is group with over 550 clubs worldwide spanning 19 countries. The brand is universally recognized as a symbol of fitness and wellbeing.

The fast emerging interactive fitness market has seen over 20m Wii Fit ® balance boards sold worldwide. This figure is set to rise as new software products are developed for the format.

BLAZE and Fitness First recognized the opportunity to enhance the overall interactive fitness workout experience, by introducing a range of high quality accessories.

Jason Cooper, Chairman of Blaze Europe Ltd commented:

“We are delighted to be working with Mel B and Fitness First. We believe these are the perfect brands for our fitness range”

David Langridge, head of group marketing at Fitness First:-“The group is on mission to make the world a fitter place, so products which enhance our core business fit into this perfectly.’’

Information about all BLAZE products can be found at www.blazeeurope.com

FOR MORE INFORMATION

PRESS ENQUIRIES

Craig Bennett

craig.bennett@blazeeurope.com

(+44) 01302 325225

SALES ENQUIRIES

Suzanne Nurse

suzanne.nurse@blazeeurope.com

(+44) 07717686255

About BLAZE Europe Ltd

Blaze Europe is a world leading developer and distributor of quality accessories and software for video game consoles, handheld media devices and PCs.

With over 20 years of experience in the sector, the research and development team continually improve and design a range of products to meet the needs of a complex consumer, in a fast changing market. This team has established BLAZE as an innovative and high quality brand.

The BLAZE product portfolio is distributed globally and spans all gaming console and media device formats, from the major platform holders such as Sony, Apple, Microsoft and Nintendo.

www.blazeeurope.com


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