BLAZE Re-ignites the Wii Fit accessory market with their new Mel B and FITNESS FIRST Dual licensed product range

FOR IMMEDIATE DISTRIBUTION

Doncaster, UK– 09/08/2010

Leading video game accessory manufacturer BLAZE is delighted to announce the endorsement of global superstar Mel B for their latest Fitness First licensed health and exercise range for the Nintendo Wii.

Now synonymous with exercise, fitness and wellbeing, Mel B has teamed up with BLAZE and Fitness First to bring a whole new, innovative range of Wii based fitness products, to take interactive gaming and fitness to a new level.

Mel B started her relationship with Fitness First in 2009, becoming the face of National Fitness Week. Mel is fast becoming well known for her enviable figure and keen interest in fitness, following the success of her workout DVD 'Totally Fit'.

Mel is the also face of International Fitness Week for 2010.

This new BLAZE Mel B endorsed fitness range is set for release in September 2010.

Fitness First is group with over 550 clubs worldwide spanning 19 countries. The brand is universally recognized as a symbol of fitness and wellbeing.

The fast emerging interactive fitness market has seen over 20m Wii Fit ® balance boards sold worldwide. This figure is set to rise as new software products are developed for the format.

BLAZE and Fitness First recognized the opportunity to enhance the overall interactive fitness workout experience, by introducing a range of high quality accessories.

Jason Cooper, Chairman of Blaze Europe Ltd commented:

“We are delighted to be working with Mel B and Fitness First. We believe these are the perfect brands for our fitness range”

David Langridge, head of group marketing at Fitness First:-“The group is on mission to make the world a fitter place, so products which enhance our core business fit into this perfectly.’’

The new Mel B Fitness First range will be available in September 2010 from www.blazeeurope.com and all leading video game stores.

Please visit the link below for more information:

http://www.blazeeurope.com/wii-mel-b-fitness-first/info_19.html

Information about all BLAZE products can be found at www.blazeeurope.com

FOR MORE INFORMATION

PRESS ENQUIRIES

Craig Bennett

craig.bennett@blazeeurope.com

(+44) 01302 325225

SALES ENQUIRIES

Suzanne Nurse

suzanne.nurse@blazeeurope.com

(+44) 07717686255

About BLAZE Europe Ltd

Blaze Europe is a world leading developer and distributor of quality accessories and software for video game consoles, handheld media devices and PCs.

With over 20 years of experience in the sector, the research and development team continually improve and design a range of products to meet the needs of a complex consumer, in a fast changing market. This team has established BLAZE as an innovative and high quality brand.

The BLAZE product portfolio is distributed globally and spans all gaming console and media device formats, from the major platform holders such as Sony, Apple, Microsoft and Nintendo.

www.blazeeurope.com


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