BLITZ ARCADE’S ENCLEVERMENT EXPERIMENT™ READY TO CHALLENGE YOUR BRAIN ON XBOX™ LIVE® ARCADE; JUST HOW CLEV

LEAMINGTON SPA, UK– NOVEMBER 2, 2009 -- Blitz Arcade announced today plans to launch its Xbox™ LIVE® Arcade game Encleverment Experiment™– a clever game for gamers who think they are clever– in the next few weeks. Blitz Arcade is working with Microsoft to finalize the exact launch date.

Encleverment Experiment invites players ages five and older to join brilliant and eccentric Professor Ivor Question in his funky lab. Gamers enjoy a variety of fun and fast-paced challenges testing memory, reflexes, and dexterity. Response time and accuracy are rewarded with Noodles, the in-game currency. The game’s challenge is to accumulate Noodles, but out-braining your friends is fun, too.

The game features two main game styles: Take-a-Test Mode for single players and Game Show Mode for 1-4 players.

Take-a-Test Mode for Single Players

Players take the Professor’s five-round tests in mathematics, pattern recognition, reactions, and…what was it?... ah yes, memory. Players can track their improvements over the previous 30 tests to see how much their brains have become“enclevered.”

Game Show Mode for Single and Multiple (2-4) Players

Single players take on one of 15 AI opponents at a time, with each victory unlocking the next, more skilful contestant. Each game show features six rounds randomly selected from the 16 available mini-games, and each opponent specializes in one or more games. The final contestant is the Professor himself and he’s an expert at everything!

Multiple players attempt to complete the Professor’s challenges as quickly as possible, with top honors going to the first player to answer correctly. Players can challenge randomly generated quizzes or design their own“Home-made Games” with the easy-to-use Editor feature, which can create game shows up to 30 rounds long. The last round is always the“Score Stealer Game”– the first person to answer correctly gets to steal points from the fellow contestant of choice. Winners are rewarded with Noodles which are used to purchase up to 60 collectible Mascots to show off their gaming prowess.

16 Fun Mini-games and Puzzles

Encleverment Experiment offers 16 fun and mind-challenging mini-games and puzzles including:

• Griddled (find the only word in a word search-style grid);

• Copy Cat (remember the sequence of new eye colors every time the cat blinks);

• Semi-Vinyls (piece together broken records like a jigsaw puzzle);

• Stepping Tones (match sounds to colors); and

• Oddest One Out (identify which one of four patterns just doesn’t“fit”).

• Each mini-game offers four levels of difficulty to cater for gamers of all ages and ability.

Encleverment Experiment is rated“E” for Everyone by the Entertainment Software Review Board, and all in-game content is safe for children to enjoy.

Players can buy Encleverment Experiment for 800 MS points when the game is launched.

For more information, visit www.BlitzArcade.com and www.EnclevermentExperiment.com.

Encleverment Experiment is a trademark of Blitz Arcade. Xbox and Avatar are trademarks of Microsoft Corporation. Xbox LIVE is a registered trademark of Microsoft Corporation.

MEDIA CONTACTS:

For Blitz Arcade corporate enquiries, contact Debbie Henderson at dhenderson@blitzgamesstudios.com.

For US enquiries, contact Doug Mealy, Online Marketing and Public Relations, at dmealy@om-pr.com.

For European and Middle East enquiries, contact Salima Bessahraoui, Cosmocover, at salima@cosmocover.com.

About Blitz Arcade

Blitz Arcade, founded in 2007, is a division of UK-based Blitz Games Studios. The division creates downloadable games across all platforms using Blitz Games Studios’ proprietary game development technology, BlitzTech.

About Blitz Games Studios

Blitz Games Studios is based in Leamington Spa, United Kingdom, and was founded in 1990 by industry veterans Andrew and Philip Oliver. The studio employs over 210 staff across six divisions: Blitz Games (family titles), Blitz Arcade (downloadable games), TruSim (serious games), Blitz Academy (training and education), Volatile Games (mature titles), and BlitzTech (proprietary middleware).


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.