BLITZ’S BELLY/BRAIN CHALLENGE ON THANKSGIVING NIGHT

LEAMINGTON SPA, UK– NOVEMBER 25, 2009 - Blitz Arcade, a division of leading UK developer Blitz Games Studios, is throwing down the gauntlet and challenging the worldwide community to battle it out against them on their XBLA game Encleverment Experiment between 11 am and 3 pm EST / 8 am and noon PST / 4 pm and 10 pm GMT on Thursday, November 26, 2009.

The star of Blitz Arcade’s Encleverment Experiment, Professor Ivor Question, invites you and your family to challenge the Blitz team on Thursday. See if you can’out-clever’ the very clever team that developed the hit XBLA game Encleverment Experiment. Perhaps your biggest competitive edge (other than being a genius!) is your opponents’ gluttony– turkey contains tryptophan which accelerates the body’s production of serotonin which causes the brain to get sleepy. So, the more your family eats, the slower they react, and you can blitz your way to a fast-paced victory!

The Blitz Belly/Brain Challenge is great fun for anyone ages five and older so you can involve the entire family! Find out just who is the most enclevered by testing your wits and proving your prowess against the makers of the game, in a variety of fun and fast-paced challenges testing memory, reflexes, and dexterity.

Challengers have the chance to win some exclusive Encleverment Experiment prizes for anyone who beats the team.

“We’d love to see how people are getting on with the game,” says Ed Linley, Design Manager for Blitz Arcade.“And having spent many long hours nailing the gameplay we’d like to think we have a pretty good chance against the gamers out there... but we’ll find out!”

Players wanting to take on the developers should add any of the following Xbox accounts to their Friends list:

• EncleverEd

• CranialChris

• CalculatingKory

• XperimentClaire

• AnalyticalAnya

• NeuronNat

Encleverment Experiment is rated‘E’ for Everyone by the Entertainment Software Review Board, and all in-game content is safe for children to enjoy.

Players can buy Encleverment Experiment for 800 MS points.

For more information, visit www.BlitzArcade.com and www.EnclevermentExperiment.com.

Encleverment Experiment is a trademark of Blitz Arcade. Xbox and Avatar are trademarks of Microsoft Corporation. Xbox LIVE is a registered trademark of Microsoft Corporation.

MEDIA CONTACTS:

For Blitz Arcade corporate enquiries, contact Debbie Henderson at dhenderson@blitzgamesstudios.com.

For US enquiries, contact Doug Mealy, Online Marketing and Public Relations, at dmealy@om-pr.com.

For European and Middle East enquiries, contact Salima Bessahraoui, Cosmocover, at salima@cosmocover.com.

About Blitz Arcade

Blitz Arcade, founded in 2007, is a division of UK-based Blitz Games Studios. The division creates downloadable games across all platforms using Blitz Games Studios’ proprietary game development technology, BlitzTech.

About Blitz Games Studios

Blitz Games Studios is based in Leamington Spa, United Kingdom, and was founded in 1990 by industry veterans Andrew and Philip Oliver. The studio employs over 210 staff across six divisions: Blitz Games (family titles), Blitz Arcade (downloadable games), TruSim (serious games), Blitz Academy (training and education), Volatile Games (mature titles), and BlitzTech (proprietary middleware).


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