BLIZZARD ENTERTAINMENT ANNOUNCES STARCRAFT® II: WINGS OF LIBERTY™ CO-MARKETING CAMPAIGN WITH KOREAN AIR

June 24, 2010

Seoul, Korea– June, 24, 2010– Blizzard Entertainment Korea ( www.blizzard.co.kr), in conjunction with Korean Air, today announced co-marketing plans for its highly anticipated real-time strategy game, StarCraft ® II: Wings of Liberty TM .

With this joint promotion, a character image of Jim Raynor, a terran hero from StarCraft II: Wings of Liberty, will be wrapped on two of Korean Air’s planes using special films and paint. The two wrapped airplanes -- a B747-400 and a B737-900 -- will fly domestic routes in Korea as well as international routes in the U.S. and European regions for six months starting on June 24 and in early July, respectively. In addition, four Korean Air limousine buses wrapped with StarCraft II character images will be in service during this period.

Blizzard Entertainment and Korean Air unveiled the first StarCraft II airplane to approximately 400 industry partners and press during the StarCraft II: Wings of Liberty launch press event at the Korean Air hangar located at Gonghang-dong, Kangseo-gu, Seoul on June 24.

“We’re pleased to be partnering with Korean Air, Korea's leading airline, on this campaign,” said Paul Sams, chief operating officer of Blizzard Entertainment.“As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world.”

Yong-won Suh, Executive Vice President of Korean Air said,“eSports is an established part of youth culture all around the world. We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty."

StarCraft II: Wings of Liberty will be released on July 27, 2010 worldwide, including Korea. For further details on the game, please visit kr.starcraft2.com.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft ® and the Warcraft ® , StarCraft ® , and Diablo ® series, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes eleven #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net ® , is one of the largest in the world, with millions of active players.

About Korean Air

Korean Air, with a fleet of 128 aircraft, is one of the world's top 20 airlines, and operates almost 400 passenger flights per day to 116 cities in 39 countries. It is a founding member of the global airlines alliance SkyTeam. Together, the nine members and two associates offer its 384 million annual passengers a worldwide system of more than 13,133 daily flights covering 856 destinations in 169 countries. The alliance will celebrate its 10th anniversary in June 2010. More on Korean Air's programs, routes, frequency and partners is available at www.koreanair.com

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Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,”“future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality“hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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These were the attending executives:

Robert Bridenbecker: VP Online Technologies, Blizzard Entertainment

Chris Sigaty: Production Director, Blizzard Entertainment

Jungwon Hahn: Regional Managing Director, Blizzard Entertainment, Korea


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