June 24, 2010
Seoul, Korea– June, 24, 2010– Blizzard Entertainment Korea ( www.blizzard.co.kr), in conjunction with Korean Air, today announced co-marketing plans for its highly anticipated real-time strategy game, StarCraft ® II: Wings of Liberty TM .
With this joint promotion, a character image of Jim Raynor, a terran hero from StarCraft II: Wings of Liberty, will be wrapped on two of Korean Air’s planes using special films and paint. The two wrapped airplanes -- a B747-400 and a B737-900 -- will fly domestic routes in Korea as well as international routes in the U.S. and European regions for six months starting on June 24 and in early July, respectively. In addition, four Korean Air limousine buses wrapped with StarCraft II character images will be in service during this period.
Blizzard Entertainment and Korean Air unveiled the first StarCraft II airplane to approximately 400 industry partners and press during the StarCraft II: Wings of Liberty launch press event at the Korean Air hangar located at Gonghang-dong, Kangseo-gu, Seoul on June 24.
“We’re pleased to be partnering with Korean Air, Korea's leading airline, on this campaign,” said Paul Sams, chief operating officer of Blizzard Entertainment.“As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world.”
Yong-won Suh, Executive Vice President of Korean Air said,“eSports is an established part of youth culture all around the world. We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty."
StarCraft II: Wings of Liberty will be released on July 27, 2010 worldwide, including Korea. For further details on the game, please visit kr.starcraft2.com.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft ® and the Warcraft ® , StarCraft ® , and Diablo ® series, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes eleven #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net ® , is one of the largest in the world, with millions of active players.
About Korean Air
Korean Air, with a fleet of 128 aircraft, is one of the world's top 20 airlines, and operates almost 400 passenger flights per day to 116 cities in 39 countries. It is a founding member of the global airlines alliance SkyTeam. Together, the nine members and two associates offer its 384 million annual passengers a worldwide system of more than 13,133 daily flights covering 856 destinations in 169 countries. The alliance will celebrate its 10th anniversary in June 2010. More on Korean Air's programs, routes, frequency and partners is available at www.koreanair.com
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These were the attending executives:
Robert Bridenbecker: VP Online Technologies, Blizzard Entertainment
Chris Sigaty: Production Director, Blizzard Entertainment
Jungwon Hahn: Regional Managing Director, Blizzard Entertainment, Korea