Four of the world’s leading movie studios will descend on London this October to present the very hottest Hollywood properties to the European licensing industry many months before moviegoers get a glimpse of them.

Marvel, Sony Pictures Entertainment, Twentieth Century Fox and Warner Brothers Consumer Products will be among more than 200 exhibitors lining up to dazzle at Brand Licensing Europe, the leading event for licensing, brand extension and consumer trends in Europe, which takes place between 1-2 October.

The studios will unveil blockbuster licensing opportunities across a wide range of genres and categories, including Ice Age 3, Avatar, Fantastic Mr. Fox, Iron Man 2, Wolverine, Spectacular Spider-Man, Super Hero Squad, Thor, Captain America, New Avengers, Scooby-Doo, Batman, Harry Potter and Tom and Jerry.

Exclusive sizzles, trailers, teasers and film footage will be screened at Brand Licensing Europe’s Screening Suite: Where Films Become Brands: a purpose-built cinema housed in the Pillar Room at Olympia’s Grand Hall. The Screening Suite was launched to wide acclaim in 2006 and doubled in size by organiser Advanstar Communications the following year to accommodate more guests.

“We are delighted to be returning to Brand Licensing in 2008. Over a very short period of time we have noticed an impressive increase in the attendance of retail buyers and European visitors to the show. This coupled with the bespoke screening suite facilities positions Brand Licensing Europe as an important, must attend event in our licensing calendar,” David Binnie, general manager, Warner Bros. Consumer Products UK.

“Brand Licensing Europe is a key event for Fox Licensing&Merchandising Europe. At this year’s show we will be presenting our strong slate of upcoming feature films, in particular, Ice Age 3 for summer 2009, Avatar for December 2009 and Fantastic Mr. Fox also in December 2009. In addition, we will be presenting new plans for our successful, on-going television properties such as the‘living classic’ that is The Simpsons, Family Guy, 24 and Prison Break,” commented Carl Lumbard, SVP&MD Fox Licensing&Merchandising Europe&Latin America.

Teresa Osgood, a buyer at Primark, was one of those retailers attending Brand Licensing in 2007:“The Screening Suite was very well organised. It’s great to be able to preview the films we are going to back for the season and understand how high profile they will be as well as get a feel for other licenses coming through.”

Notes to editor:

    <*>Entrance to the Screening Suite is strictly by studio invitation only.

For more information about the event please visit

For exhibitor enquiries, please contact:

Jon Gibson - +44 (0)20 8956 2663 -

Licensing properties brand new to Brand Licensing Europe:

Agatha Milton Animal Snaps; American Retro Museum; Art of Being by the designer Elizabeth Emanuel; Ashes to Ashes; Bakugan; Bathducks - Singing in the Bath; Ben and Holly’s Little Kingdom; Big Barn Farm; Big Big World; Bionyc Industries; Blarney Stone; Blooey; Buz, Bob and Yeo; Charles Rennie Mackintosh; Charles Robinson; Chuggington; Combo Ni?; CSC; Dacia; David&Goliath; Death Note; Deltora Quest; Dennis the Menace; Dinoville; Fairies of the Forest; Fizzy Moon; Greg Cuddiford; Gruffies; Halloween Spoooks; HappyHoppers; Hugmeez; Humf; Kim Parker Home; Lib, Tex and Cop; Little J; Mad Keen; Marvo; Mega Minimals; MI High; National Magazine Company; Olivia; Onslow's Vintage Poster Archive; Pampers; Pat&Stan; Percy and his Friends; Pet Poet's Club; Pinky&Perky; Rachel Zoe; Rebel Toons; Sidewalk Dorks; Silvio Irilli; Smoofy&Biboo; The Bogies; The Jasmine Factory; The National Gallery; The Owl; The Pie Man - the biggest voice in football; The State Hermitage, St Petersburg; The Toon Studio; Thomas Fall Dog Collection; Timmy; Woodstock; Woof!

Current exhibitor list (for updates please visit

4Kids Entertainment International Ltd; 4t2 Multimedia Ltd; 5 Seasons&Co srl; Aardman Animations; Absolutely Cuckoo; AKG Images; Alchemy Licensing; Allsorts Licensing; American Retro Museum; Andrea Jane Illustrations; Ann Edwards; Art Ask Agency; Bang on the Door Ltd; BBC Worldwide Ltd; Berni Parker Designs; Bohem Press; Brand Champions Ltd; Bridgeman Art Library; Bulldog Licensing Ltd.&PPC Enterprises LLC; Cartoon Network; Cathay Creative; Celebrities Entertainment GmbH; Chapman Entertainment Ltd; Chorion; Christie's Images; Clarion Solicitors; Contender Merchandising; Coolabi; Creative Gain Brand Design; Crush Licensing Ltd; David Severn; Dorna Sports SL; Dr Fresh; DRi Licensing; Eaglecrown Productions Ltd; Entara Ltd; Entertainment Rights; Europacorp; Fulanitos; Fun Crew; Galleon Entertainment; Golden Balls Ltd; Granada Ventures; Halliday Books; Halliwells LLP; Heidi Sturgess; Hip Designs Ltd; Historic Royal Palaces; HIT Entertainment Ltd; House-Mouse Designs, Inc.; Ignition Licensing; IMAB Masterpieces; Imagine8 UK Ltd; Intercontinental Licensing USA; Jane Evans Licensing Consultancy; JCB Consumer Products; Jetix Consumer Products UK Ltd; Kangaroo Island; Kate Knight; KOCCA Europe; Last Lemon; LEGO Group; Leonard Smith; Licensing by Design Ltd; Licensing Management International; LoCoco Licensing; Ludorum Plc; Lunartics Ltd; Marvel; M.ily Designs; Malenda Trick; Manchester United Merchandising Limited, FC Barcelona, Juventus, PSG; Mary Evans Picture Library; Marvel; maxandsid creations ltd; Metrostar; MGL/Vision; National Maritime Museum; NBA Europe; Paddington's Tea Room; Paper Island Licensing; Pauline Alice Designs; Performance Brands Ltd.; Plus Licens AB; PPC Enterprises LLC; Premium Factory; Rachael Hale; RDF Rights; Redd; Renault Merchandising; Rocket Licensing Ltd.; Royal Horticultural Society Enterprises Limited; RSG Media Systems LLC; Science Museum and Flying Scotsman; Science Photo Library; She Who Dares Ltd; SmileyWorld Ltd; Sony Pictures Entertainment; Sophie Jordan Design; Start Licensing Ltd; Stephanie Dyment Design Company; Sublevel Studios; Sue Quinn; Synthesis Design&Manufacture; Target Entertainment Ltd; Taymai Ltd; Taymai Ltd; The Beanstalk Group; The Crafthouse Press Limited; The Licensing Machine; The Natural History Museum; The Partnership; The UK Intellectual Property Office; Tom 'n' Ellie; Tony Fernandes; Tosh Worldwide; Total Licensing; Tractorland Ltd; TV Loonland AG; Twentieth Century Fox; Vicki Thomas Associates; Victoria and Albert Museum; Warner Brothers Consumer Products; Wendy Darker Art; Wiley; Yarto Licensing Ltd.

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