BLOCKDOT DEBUTS IN JAPAN WITH SECOND LIFE GAMING CENTER

FOR IMMEDIATE RELEASE

June 11, 2008 (Dallas, TX)– Dallas-based Blockdot has opened a gaming center on Second Life ( www.secondlife.com), the 3-D virtual world teeming with millions of people, entertainment, experiences, and opportunity.

The gaming center– a joint creation by Blockdot and two prominent Japanese companies, Asahi Advertising and Fivestar Interactive– officially extends Blockdot’s presence into the Far East. Blockdot’s work can also be found in other countries around the globe, including Italy, France, Belgium, Sweden, and England.

Once inside Asahi Advertising’s G7 Island on Second Life, users can enter the Blockdot gaming center, where they’ll interact with others and play awesomely addictive games made popular on Blockdot’s gaming portal, www.kewlbox.com.

To play Blockdot games without entering the Second Life world, go to Blockdot’s gaming portal www.kewlbox.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

About Asahi Advertising, Inc.

Asahi Advertising utilizes its employees' enthusiasm, creativity and integrity to the utmost, with the ultimate goal of enabling true communication between advertisers, the media and consumers, and thereby contributing to the betterment of society.

They are an integrated communications agency with 2 core offices, 6 branches, and 7 subsidiary companies in Japan. They have privileged access to over 80 advertising agencies in 38 countries through their membership in Worldwide Partners, Inc., aglobal network of communications firms.

Asahi Advertising clients benefit not only from their integrated communications and strong creative strategic approach but also from their vast media network and their 83 years of experience in all communications practices. More information can be found at http://www.asakonet.co.jp/english.

About Fivestar Interactive, Inc.

Fivestar Interactive is an interactive media marketing services firm that helps companies reach out to their targets using online channeling. Making good use of their marketing and communicating knowledge, they aim to provide high quality distribution ideas to their clients. More information can be found at http://5star.co.jp/english/profile.html.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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