BLOCKDOT LAUNCHES "BRIGHT SPOT CHALLENGE" FOR LA QUINTA

FOR IMMEDIATE RELEASE

August 11, 2008 (Dallas, TX)– Dallas-based Blockdot has released“Bright Spot Challenge,” a fantastically fun game for La Quinta Inns and Suites. The“Bright Spot Challenge” is a cornerstone of La Quinta’s wake up on the bright side™ promotion, which gives every game player the chance to instantly win awesome prizes such as gas cards, roundtrip airline tickets, and free nights at La Quinta hotels across the country.

Check into the“Bright Spot Challenge,” and you’ll be transported to a La Quinta hotel bursting with bright suns, comfy beds, trusty laptop computers, and tasty waffles! Your goal: Use your mouse to pop as many of these items as you can while they zig and zag in the wackiest of ways throughout the La Quinta. Post your score at the end of the game on a worldwide scoreboard, then challenge your friends to top your results!

“Bright Spot Challenge” can be played at http://brightspotchallenge.kewlbox.com, as well as on Blockdot’s gaming portal www.kewlbox.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of Interactive Entertainment and Advergaming technologies. Blockdot has created over 800 games for a broad range of brands and companies, including American Airlines, AT&T, Baskin-Robbins, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, T.G.I. Friday's, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.