BLOCKDOT LAUNCHES GAME FOR UNIVERSAL PICTURES’ SCOTT PILGRIM VS. THE WORLD

FOR IMMEDIATE RELEASE

July 22, 2010 (Dallas, TX)– Get ready to throw down: a game of epic epicness is now available for your Apple iPhone, iPod touch, and iPad!

Dallas-based Blockdot– in conjunction with Universal Pictures– has launched Pilgrim’s Punch-Out, a free (yes, free!) game that is based on the action-comedy“Scott Pilgrim vs. the World”— coming to a theater near you on August 13.

In the game, you gotta help Scott Pilgrim battle it out against Ramona Flower’s seven evil exes as they arrive to kill him!

Exclusive features in the game:

    <*>Punch by pressing your fingers on the screen— hi, low, left, right. <*>Use two fingers to block incoming punches and tilt to dodge an attack! <*>Pull off a super move (once you’ve earned enough fighting cred!) by swiping your fingers across the screen. <*>Access the epic movie trailer and images. <*>Live from Comic-Con: use the app to get updated newsfeeds and tweets about the movie. <*>Keep scoring points on multiple levels— for as long as you can take it. <*>Post your score to Facebook— and challenge your friends to beat your score.

Start brawling now! Download the game for free from the Apple iTunes store. http://itunes.apple.com/us/app/pilgrims-punch-out/id380736800?mt=8

About Scott Pilgrim vs. the World

Meet charming and jobless Scott Pilgrim. A bass guitarist for garage band Sex Bob-Omb, the 22-year-old has just met the girl of his dreams…literally. The only catch to winning Ramona Flowers? Her seven evil exes are coming to kill him. Genre-smashing filmmaker Edgar Wright (Hot Fuzz, Shaun of the Dead) tells the amazing story of one romantic slacker’s quest to power up with love in Scott Pilgrim vs. the World.

Scott Pilgrim has never had a problem getting a girlfriend. It’s getting rid of them that proves difficult. From the girl who kicked his heart’s ass— and now is back in town— to the teenage distraction he’s trying to shake when Ramona rollerblades into his world, love hasn’t been easy. He soon discovers, however, his new crush has the most unusual baggage of all: a nefarious league of exes controls her love life and will do whatever it takes to eliminate him as a suitor.

As Scott gets closer to Ramona, he must face an increasingly vicious rogues’ gallery from her past— from infamous skateboarders to vegan rock stars and fearsome identical twins. And if he hopes to win true love, he must vanquish them all before it really is game over. http://www.scottpilgrimthemovie.com

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created nearly 1,000 games for a broad range of brand-name companies, including American Airlines, AT&T, GlaxoSmithKline, General Motors, Kraft, LEGO, Microsoft, M&M’s Brand, Nokia, Universal Studios, VISA and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames. More information on Advergaming can be found at www.blockdot.com.

Blockdot on twitter– http://twitter.com/Blockdot

Blockdot on Facebook– http://www.facebook.com/Blockdot

Kewlbox on Facebook– http://www.facebook.com/kewlbox

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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