BLOCKDOT LAUNCHES GAME FOR UNIVERSAL PICTURES’ UPCOMING COMEDY-ADVENTURE LAND OF THE LOST, STARRING WILL FERRELL

FOR IMMEDIATE RELEASE

April 29, 2009 (Dallas, TX)– Right place, wrong time, awesome adventure!

Dallas-based Blockdot has launched“Land of the Lost: Crystal Adventure,” a free (yes, free!) Apple iPhone game that’s based on the super-scaled comedy-adventure Land of the Lost, starring Will Ferrell— and coming to a theater near you on June 5.

In this exciting game, Dr. Rick Marshall (Will Ferrell) is trapped inside a Sleestak temple— and he’s gonna be PERMANENTLY STEWED without your help!

• Guide Rick Marshall through the temple by pushing blocks, building bridges over pits, and navigating around obstacles— all while avoiding the Sleestaks!

• Collect the small crystals during the journey— they’ll help you drive your name further up the scoreboard.

• Reach the crystal table and you’ll take Rick Marshall to the next level of the Sleestak temple!

After completing a few levels, give your brain a break and watch clips of the movie or check out photos of the spectacular sites you’ll find in the Land of the Lost.

Start your adventure now! Download the game for free at the Apple iTunes store: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=312352650&mt=8&uo=6

About Land of the Lost

Will Ferrell stars as has-been scientist Dr. Rick Marshall, sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world— a place of spectacular sights and super-scaled comedy known as the Land of the Lost.

www.landofthelost.net

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of Interactive Entertainment and Advergaming technologies. Blockdot has created over 800 games for a broad range of brands and companies, including American Airlines, AT&T, Baskin-Robbins, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, T.G.I. Friday's, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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