Blockdot Launches Promotion For Panasonic Toughbook And Intel

FOR IMMEDIATE RELEASE

October 9, 2007 (Dallas, TX)— Dallas-based Blockdot has launched a promotion featuring a four-game suite and a microsite for Panasonic Computer Solutions Company, manufacturer of reliable Panasonic® Toughbook® notebook computers, and Intel, a world leader in silicon innovation.

The promotion is designed to build awareness of Panasonic’s Toughbook line of notebook computers with Intel® Centrino® Duo Processor technology, and the value of durability, wireless connectivity and high performance, low power in healthcare environments.

After clicking on www.ToughMeetsSmart.com, site visitors can scrub up and play these medical-themed games:

Crazy Catscan: The Radiology department is delivering the results of patients’ CAT scans to you. Your goal: Identify the whacky items found in each patient— like pushpins, socks, screws!

Extraction Reaction: The most fun you’ll ever have in the operating room! As the attending surgeon, it’s your job to remove a pesky marble from the patient. Carefully drag the marble through the body with a pair of forceps; extract it successfully and you’ll earn points…but be careful not to brush up against the patient’s organs.

Power Panacea: The game that’ll cure the workday blues! Create a line of three or more matching medical objects— like pills, syringes, thermometers, and stethoscopes. The more matching lines you create, the more points you earn.

Treat It or Eat It: Take a close-up look at the image on the screen. Is it a delicious snack you would eat, like a slice of cake or a piece of fruit? Or is it something that needs medical attention, like an open wound or an exposed heart? Click on“Treat It” or click on“Eat It,” then watch the big reveal!

In addition to playing these addictively fun games, visitors to www.ToughMeetsSmart.com, can enter a sweepstakes sponsored by Panasonic Toughbook and Intel. Three lucky winners will receive either a Panasonic Toughbook laptop, a Panasonic 42-inch plasma television, or a Panasonic Lumix digital camera.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, T.G.I. Friday's, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


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