BLOCKDOT RELEASES NEW GAME FOR LEGO RACERS

FOR IMMEDIATE RELEASE

September 29, 2008 (Dallas, TX)– Dallas-based Blockdot has released“Crosstown Craze,” an edge-of-your-seat racing game for LEGO©, one of the world's leading manufacturers of play materials for children.

The game, which was created to promote the newest LEGO Racers Tiny Turbos product launch, lets players slide behind the wheel of LEGO vehicles with different speed, acceleration, and maneuverability attributes. Drivers with the right stuff can unlock additional vehicles with special codes obtained through game play.

Ready to race? You’re going head-to-head against the computer opponent! Steer your vehicle with your left and right arrow keys, and accelerate with your up arrow key. Be sure to avoid the obstacles– stacks of tires, engine blocks– that will smash up your ride. Cruise over the yellow speed boost icons and you’ll get an extra blast of acceleration!

The game has three rounds of racing. Beat your opponent and you’ll move on to the next round. Win all three rounds and you’ll be crowned the racing champion! But be careful, drivers: Let your vehicle take too much damage– or lose a race– and your driving adventure comes to an end, game over.

With graphics and sound effects that evoke the feel of an electrifying street-racing battle,“Crosstown Craze” brings out the thrill seeker in kids of all ages.

The game is featured on the LEGO site http://legoracers.com and on Blockdot’s gaming portal www.kewlbox.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.