FOR IMMEDIATE RELEASE
November 12, 2008 (Dallas, TX)– Dallas-based Blockdot won three gold awards and four silver awards at the 2008 Davey Awards competition. The awards recognize Blockdot’s outstanding projects for Taco Bell, Doritos, General Motors, and I Can’t Believe It’s Not Butter!®.
Receiving over 4,000 entries, the Davey Awards honors the outstanding creative work from the best interactive agencies, ad agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Blockdot went a perfect 7-for-7 at the Davey Awards, as every Blockdot project nominated won either gold or silver honors.
The award-winning Blockdot projects are:
Taco Fu (Gold and Silver Award)
With a push-the-fun/push-the-excitement theme that combines the Wild West and non-stop martial arts action, Taco Fu challenges game players to win battles and advance to higher rounds, where they can score prizes such as an instant message icon or desktop wallpaper. The game is available on Blockdot’s gaming portal www.kewlbox.com and www.tacobell.com.
Chevycobaltlabs.com (Gold and Silver Award)
Chevycobaltabs.com, which aims to attract first-time auto buyers looking for a hip ride with great gas mileage, has raised the bar for automotive sites. With its fuel-injected fun and street cred image, the site entices users to participate in the Cobalt community for extended periods of time. Take Chevy Cobalt Labs for a spin by visiting www.chevycobaltlabs.com.
Unlock the Xbox (Gold Award)
Blockdot’s Unlock the Xbox contest for Doritos was the first promotion ever to produce a user-generated console game. Thousands of entries were received; from those entries, five finalists were selected. Over a four week period, Blockdot designed the finalists’ games, loading them with amazing visuals and edge-of-your-seat action. The finalists’ games can be played on www.unlockxbox.com.
Now You Know Better! $1,000,000 Game Show (Two Silver Awards)
Created for I Can’t Believe It’s Not Butter!®, the Now You Know Better! $1,000,000 Game Show matches contestants in a fast-paced multiplayer trivia battle. Each round of action has multiple-choice questions based on fun facts from six different decades. The game features avatars, real-time chat, in-between round messaging, and a sweepstakes component. Players also had the chance to compete against three different celebrities and communicate with them during the game. To become a contestant, visit http://www.nowyouknowbetter.com/Game-Show.aspx.
Contact: Dan Ferguson